Shrek was the most searched term on google today, Shrek has over 1500 tweets in the last 24 hours and Shrek has grossed $21.6 Million in just 3 days
So how has the big scary ogre managed to rally so many fans and drive them to be a word of mouth phenomenon? Read the words of the big green guy himself and see how he manages his social status. (he is probably the most loved ogre ever)
5 Simple Ogre approved Rules for winning big with social media!
1.” Hey, I’m nobody’s messenger boy, all right? I’m a delivery boy. “
In each of the Shrek movies Shrek owns his identity and when challenged is very quick to re-educate people on exactly who he is. Clear understanding and articulation of who you are and what you are about is what builds an intense brand whether that’s your personal brand or the brand of the company you represent. Make who you are and who you are not super clear in your interactions in social media and fans will respond.
2. Gingy, do you still know the muffin man?
Leverage your network ask the people you are connected to for input, get strategic help solving problems from the people you interact with on social media and your social network will respond by asking you for help when it’s appropriate also.
3.That’ll do, Donkey. That’ll do.
Thank your Supporters…regularly. in the social media sphere a thank you is one of the quickest ways to deepen the relationship you have between you and your followers. so do it often. make a point to a little time each week and thank someone for a retweet, send a shout out about something you worked on together anything you can to show some digital gratitude.
4. Somebody help! I’ve been kidnapped by a monster who’s trying to relate to me!
Ok so it’s not Shrek talking but the point is clear.keep one voice. don’t try to change the way you talk from one contact to another on social media it will make all of your communication sound manipulative instead of Genuine. the last thing you need is your fans recognizing that you ar trying to sound like them instead of sounding like you.
5. Well, the stars don’t tell the future, donkey, they tell stories. Look, there’s Blood-Nut, the Flatulent. You can guess what he’s famous for.
Always have interesting content. when people never know what you are going to say next they tend to listen more closely to what you say so keep it interesting. mix it up.
Look back at your historical use of Social media. and see what have people re-tweeted/ what got the most comments? what keywords appear most often in your social content? Then look for the consistency in messaging style and content get the mix right any you can be more like Shrek driving fans to tweet, search, and purchase from your brand.
Resources for this article include:
Number of tweets on Shrek: http://www.twitterstats.net/trend.php?keyword=shrek
Google Search Activity about Shrek http://www.google.com/trends?q=shrek&ctab=0&geo=us&geor=all&date=mtd&sort=0
Box office Performance: http://www.the-numbers.com/charts/daily/2010/20100523.php