Facebook News Feed to Deprioritize Brand Posts That Look Like Ads

Facebook announced today that it will begin limiting the number of “promotional Page posts” in the News Feed starting in January. That means you’ll see fewer posts from brands asking you to buy products or enter promotions and sweepstakes. The great part here is Facebook (theoretically) is listening to the users with this change. though it may be pressure from stakeholders to increase ad sales by squeezing brands access to consumers (hard to say). either way they released a blog post today saying the following:

We asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.

In order to build a better experience for users Facebook is now automatically deciding if your brand post “looks like an ad” and will show it to fewer of your fans in their news feeds. The subtle messaging here (if you want to run a cheap advertisement, pay for a cheap advertisement) Pair this with the rules around promoted posts not being more than 20% text in any image and you’ve got Facebook really trying to bring the experience back to be social interaction between people not a never ending barrage of “buy my stuff” posts and Clickbait.

Top 3 things Facebook Users said make posts feel too promotional:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads
Examples of these types of Page posts:
tiger-therapy-fauxpostBunny-Puzzle-Clickbait

What you can do to keep your posts visible:

Make sure your brand is posting real content. Post photos, videos, links and updates that add value for your fans without asking them to “Buy right now” put your fans getting value before you getting sales and the fans will help you get more sales. Even if it’s only because they will actually see your content compared to your competitors whose self  promotional posts will find diminishing returns for the next few months.

Read the fill blog post here: https://www.facebook.com/business/news/update-to-facebook-news-feed

Local marketing Tactics for Facebook, “Gold Rush” and New Twitter Ads!

7 Money Saving Ways For Local Businesses To Market Themselves On Facebook
A little advice that can have a huge impact for a small business with big dreams.

Local marketing is different than other marketing, and there are Facebook features that only work with local businesses, so local Facebook marketing has to be different as well.

http://www.allfacebook.com/wordpress/wp-content/uploads/2011/10/local-facebook-marketing-business

10 Quick Tips for Photoshop Users
Texture, grid, brushes, layers, etc. Quick lessons that should stay in your brain.

http://designm.ag/resources/quick-photoshop-tips/

Why entrepreneurs should be watching Discovery Channel’s “Gold Rush”
Gold Rush is extra interesting to me because it has all the elements of an engaging startup story, but in a completely different context than my world.

A TV programme that allows us entrepreneurs to scream at the television, hoping they’ll hear our advice… One day.

http://www.workhappy.net/2011/11/why-entrepreneurs-should-be-watching-discovery-channels-gold-rush.html

Twitter Adds ‘Top News’ and ‘Top People’ to Search Results
With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: “Top News” and “Top People.”

http://blog.hubspot.com/blog/tabid/6307/bid/28446/Twitter-Adds-Top-News-and-Top-People-to-Search-Results.aspx

Like BJ’s Wholesale Facebook Page, Feed The Hungry
If you ‘like’ their Facebook page, the unsold food will end up at a local Feeding America bank instead of a dumpster. Easy karma? I thought so.

http://www.allfacebook.com/like-bj%E2%80%99s-facebook-page-feed-the-hungry-2011-11

Four Square Day Tomorrow!! 4 -16-2010 (the first ever social media holiday)

Foursquare day the first social media holidayIf you haven’t heard about Foursquare yet you need to it it the rapidly growing social media app that really makes local marketing important.

The concept is simple. use your mobile phone and “check-in” a different locations this check-in is visible to your friends and lets you earn special badges for being a regular or even become “the mayor” of a particular location.

For the first timme businesses can really turn customer loyaty into a viral experience because all of a users checkins are publised to twitter and or facebook with a link to venue details. potentially driving huge foot traffic.

Tomorrow 4/16/2010 is officially foursquare day (the first social media holiday) see how it all happened here: http://blog.4sqday.com/about/

or keep up on the latest foursquare day news here: http://blog.4sqday.com/