Facebook is releasing a really logical much overdue change that may improve your engagement stats.
Facebook is updating page likes counts to remove likes from deceased and permanently inactive facebook accounts.
As of writing this article every facebook page shows every like ever earned. But what happens when some of those likes are from deactivated accounts? or memorialized users who have passed away?
Facebook has decided to remove their likes. this means going forward your like numbers will be a little more fluid as humanity changes. the like number is becoming more ephemeral. more of a barometer for who likes you right now. not who ever liked you at any time in history.
If you have a relatively new facebook page and only a few dozen followers you may not notice a change at all. If you have Thousands, or MIllions of fans collected over the last several years this “small” change could swing your like numbers somewhat significantly.
This is a really good time to explain to your team why reach, engagement and growth rate are for more important than total likes. If you have likes a s part of your social media success metrics or not many team members may benefit from this feedback now. Infact this correction in like numbers may increase your engagement rates.