Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Facebook Marketing

The Do’s and Don’ts of Advertising on Facebook
Yes, you should consider advertising. Yes, you can start with Facebook ads. Yes, you can learn how to Continue reading Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Facebook Marketing

Top 5 Tips to increase fans on Facebook Fan Page
Basics for dummies! Continue reading Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Local marketing Tactics for Facebook, “Gold Rush” and New Twitter Ads!

7 Money Saving Ways For Local Businesses To Market Themselves On Facebook
A little advice that can have a huge impact for a small business with big dreams.

Local marketing is different than other marketing, and there are Facebook features that only work with local businesses, so local Facebook marketing has to be different as well.

http://www.allfacebook.com/wordpress/wp-content/uploads/2011/10/local-facebook-marketing-business

10 Quick Tips for Photoshop Users
Texture, grid, brushes, layers, etc. Quick lessons that should stay in your brain.

http://designm.ag/resources/quick-photoshop-tips/

Why entrepreneurs should be watching Discovery Channel’s “Gold Rush”
Gold Rush is extra interesting to me because it has all the elements of an engaging startup story, but in a completely different context than my world.

A TV programme that allows us entrepreneurs to scream at the television, hoping they’ll hear our advice… One day.

http://www.workhappy.net/2011/11/why-entrepreneurs-should-be-watching-discovery-channels-gold-rush.html

Twitter Adds ‘Top News’ and ‘Top People’ to Search Results
With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: “Top News” and “Top People.”

http://blog.hubspot.com/blog/tabid/6307/bid/28446/Twitter-Adds-Top-News-and-Top-People-to-Search-Results.aspx

Like BJ’s Wholesale Facebook Page, Feed The Hungry
If you ‘like’ their Facebook page, the unsold food will end up at a local Feeding America bank instead of a dumpster. Easy karma? I thought so.

http://www.allfacebook.com/like-bj%E2%80%99s-facebook-page-feed-the-hungry-2011-11

How To Stand Out in a Sea of Web Content

The Great Wave by Aurore Colson

You’ve heard it said that content is king but with the 30 billion shares per month on Facebook, 200 million tweets per day on twitter and more than 48 hours of video posted to you tube each minute. How will your content for your business actually get noticed in that massive deluge of information?

The Answer: Passion

The beauty of the web for users is the ability to find exactly what we want when we want it. And most importantly to stay connected to subjects we are passionate about. People are passionate about sports, about decorating, about cooking, about wine, about celebrity gossip, about humanitarian efforts in Japan. As marketers it is our job to find topics of passion around which business owners and customers will connect in a meaningful way.

People Don’t Care About Things. They Care About Experiences with Things.

That is what our blogs, our videos, and our social shares have to center on if we want them to be meaningful. Engage readers, viewers, friends and tweeps in experiences, conversations, and topics they care about and make the things we sell a part of that larger experience.

Sell hotdogs? Instead of blogging about hotdogs try blogging about baseball (according to the national hot dog and sausage council major league ballparks were predicted to serve almost 22 million hotdogs per season! ). Discuss the fine points of the difference between a Dodger dog, a Chicago dog or a hot dog at Fenway or Yankee stadium.

Talk to Your Customers

People become passionate because of the experiences they have had. Find real stories that connect customers to you and to each other and build communication around the topics of those stories. Being the connection point between customers with shared passion will make your brand part of the glue in their relationships with each other.

A Motorcycle event promoter redesigned all their promotional content for a Memorial Day motorcycle show around honoring fallen U.S. troops. Fans responded with social shares, comments, and huge event response because they wanted to honor those they were close to. Sure they were Bikers and they wanted to go to a bike show, but the social traction gained by connecting to that larger issue massively improved the pre and post-show sharing. Following the event the tagline “Because They Died We Still Ride” continued to circulate the web.

What Passion Points Can You Tap into with Your Customers?

What passion points are consistent between your leadership, staff, and customers? Leverage some of those things as the center of your Facebook content.

The Single Worst Question in the Web Business: What does a website cost?

What does a website cost

this question is one of the hardest questions for web designers/ developers and customers to address. On the custom side we all want to know what kind of budget should i prepare for a project, and how much time, money, and energy will it take on my part to get it done.

That is a fair request.

However on the inverse side no two customers come to a web designer at the same stage in their ideation process, and idea development can be costly for both parties.

Imagine going to a restaurant and saying: “I want food. How much will food cost?”

Depending on weather or not you want one course or 5 and if you will have cocktails or not, and how many people are in your party “food” could cost any where from $6 to $6000.

This is effectively the question that we web marketing folks get when a customer says “what does a website cost” there needs to be a lot more discourse about how developed your idea is, and what kinds of pieces and parts are included. If you are talking about a mission critical website that will run your entire business model that requires 24×7 monitoring and has to provide service for millions of users per hour, well that costs quite a bit more than a brochure ware website that includes three points about your company, a poem, and some stock photography.

I would warn that the later does you no good in differentiating you from your competitors. In many instances I have seen companies in a competing market with the SAME stock photography on their websites as their competitors. They got websites, they were probably inexpensive, and they probably function meaning they pull up when someone types in the address. But why would you willingly spend a single dollar on that kind of result?

Your website is the professional face of your company, and until you are in touch with the goals of your website project you can’t really address the cost of the website.

What is developing a loyal following of customers that believe in your brand as the best solution in market and send you a steady stream of referrals worth?

If you ask a web designer to elevate your brand to a status position above your competitors, that is a more specific request but even then the developer will need to know what you are up against. If your competitor has three points and a poem you can reach status quickly, but if your competitor has a website that does client services, and online billing/ e-commerce, and transforms into a private jet to fly customers to a secure meeting location in the cayman islands, well that’s a bit more intense.

The bottom line is web design/ development costs are subjective.

The best place to start is with Goals for your web project. Tangible revenue or cost management based goals. Then you can talk intelligently about what a realistic budget is and you and your web team can partner to find the best solution.

Any web designer/ developer that isn’t willing to work with you on those kinds of terms, probably isn’t able to help you define a solution that actually improves your business. And if it won’t be a real business improvement, why are you willing to authorize the expenditure anyway?

Your Calls to Action Suck! How to fix the 5 mistakes that are killing your conversion rate.

Why is Vince Shlomi selling more on lat e night TV than your website is selling to qualified customers?If Vince Shlomi can sell the  Slapchop and the ShamWow on late night cable with crappy high pressure smamry sales techniques why isn’t your website converting more of the viewers who actually make an effort to see it into customers?

It’s because unlike Vince you don’t know how to excite people correctly and ask them to take action! Business websites regularly accept a 2 to 5% conversion rate as a “good” average conversion.

WAKE UP PEOPLE. If only 5% of the people who visit your website are interested in what you offer you need to change something. The problem is not that the numbers of interested parties are low. Here is a news flash if people aren’t interested in you and what you offer they will not visit your website. They may not be ready to buy yet but a visit is an indication of interest in a topic you cover. That means it is your job to inspire them to become a customer while they are viewing your website. And in most cases I have found the failure point is the call to action.

The 5 mistakes in your Current Calls to action:

1. No Call to Action at All

The most common mistake I’ve seen in a 12 years working with small businesses on their web marketing is expecting that a little button in the corner that says contact is enough to entice people to contact you. (this is why 2% conversion rates happen) very few of your potential customers want what you have from you so badly that they will contact you to get it. You MUST include a call to action of some kind on EVERY page in your website. Think of each call to action as one of the steps in your driving directions from Google maps. They aren’t all about the destination but they are all moving you one stage closer to the end goal.

Example:

Read, Learn, or See xxxx Click Here (this is a basic call to action that can fit on any page in your website because it links to further info (this is the smallest action you will ask someone to take. Including this alone will boost your page views by up to 100%

2. Not offering value for value

Customer information is currency. That is why facebook advertising is growing like crazy as is their corporate valuation. Every call to action that asks a customer to fill out a form, or sign up for a mailing list, or even share your information should tell them specifically what value they will get in return for doing so. In fact don’t even ask them to give you information just tell them what they are going to get and let them click on the link.

Example:
Download Our Free E-mail marketing toolkit. Download Now

3. Not Specific Enough

Odds are you do more than one specific thing for different types of customers. You probably even have pages that talk about different services or different ideas on your website. That means you need different offer for each page type. If you nutritional supplements for energy, immune system boosting, and increased focus, you need three different sets of calls to action. And you need to target your page content so if you are talking about increased energy your call to action should include something about increased energy. If you are talking about immune system health your call to action should include immune system info. Only using one call to action will immediately inform the visitors interested in your other benefits that you are not offering them anything at this time.

Example:
Immune System Page: Get a free sample of our Immune System boosting Supplement Click Here
Energy Page: Try Energy Booster for Free Click Here
Increased Focus: Test your focus with our free online assessment Start Now

4. Poor Page Placement

Calls to action should have on visible spot on every screen worth of scrolling. If I am reading your two screen long article on how to combat the signs of aging at any point in the reading process it has to be easy for me to click on a call to action and take the next step. DO NOT make me scroll to the bottom, or back to the top to find your call to action, I will just leave your site instead! Always make sure you have a call to action above the fold. (I prefer half way down the screen on the right hand side) most people are right handed and as such their mouse pointer hovers to the right as they read your content putting your fist call to action there will increase results.

Add another link to your most related call to action inside the body copy of your article as link text AND as a graphic. Last, include a call to action at the end of the page close to the bottom. If I have read your whole article please reward me with an easy next step don’t force me to go scrolling around hunting for it. You will lose me if you do.

Example: Clcik to View Larger - Conversion content structure call to action placement

Placing a click-able call to action in each screen worth of content makes it easier for your visitors to take action when they are ready without having to hunt for the button.

best conversion come from having one obviousl clickable call to action in each “screen” worth of content.

 

 

5. No Variety

If I visit 5 pages in your website and see the same 5 calls to action you are missing the boat! I haven’t clicked on the call to action you offered me because that particular one didn’t appeal to me.

This is where split testing or A/B testing can be valuable. Run two versions of each call to action, link to separate conversion pages that are no different except for the description of what the user will get. You will be amazed at how quickly your overall conversion rates improve but odds are you will eventually find multiple calls to action are equally good performers.

Variety is the biggest key to seeing 30% plus conversion rates. If each call to action connects with 5% of your visitors then you don’t need “better” calls to action, you need more of them that are equally good because not all of your visitors are the same and this is one of the most important realities of web marketing.

Example:
Both of these calls to action would appear on different pages in a site related to supplements increased focus:
How good is your focus? Free Assessment see how you compare to thousands of others Click Here
Free Trial! Improve your Focus in just 5 days Click Here

Increasing your conversion rates is not rocket science; it’s about understanding the dynamics of people and communication. Remember the keys that people need to be lead, it has to be easy, they have to get big value for anything they give you, and they are not all motivated by the same offers.

Go re-visit your website and look for the mistakes above. How many of them are you making? Got additional insights on calls to action and conversion rates? Please comment below and share them below.

Top 10 Most Viewed Internet Marketing Blog Posts of 2010

I’ve scoured over the site stats to let you all know what you thought was the most important content I’ve provided this year. Here are the results. in 2010 the 10 most viewed articles I’ve written are listed below.

The content ranges from Facebook, to Foursquare, to wordpress plugins but the big buzz in 2010 you can probably guess TWITTER. If you missed some of these articles please give ’em a read your peers liked them so you might to.

Please comment and let me know if you would like to see any followups to these in 2011 or add any updated insights since some of these were published quite some time ago in internet years.

Number 10: Social Media Offers Intimacy of Classic Mom and Pop Local Businesses

Number 9: Marketers Say Email is Delivering Better than Social Networking

Number 8: How Discoverable are You on Social Media?

Number 7: Philanthopy + Social Media + Leverage = Awesome!!!

Number 6: How 1 Tweet Generated National News Coverage for a Small Company in Less Than 24 Hours

Number 5: List of Active FourSquare Badges

Number 4: Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

Number 3: 100 Facebook Marketing Techniques You Can Use Right Now

Number 2: Top 10 WordPress Plugins to Turbo Charge Your Internet Marketing Efforts

Number 1: 20 Twitter Bios that demand Attention

Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

Shrek was the most searched term on google today, Shrek has over 1500 tweets in the last 24 hours and Shrek has grossed $21.6 Million in just 3 days

So how has the big scary ogre managed to rally so many fans and drive them to be a word of mouth phenomenon? Read the words of the big green guy himself and see how he manages his social status. (he is probably the most loved ogre ever)

5 Simple Ogre approved Rules for winning big with social media!

1.” Hey, I’m nobody’s messenger boy, all right? I’m a delivery boy. “

In each of the Shrek movies Shrek owns his identity and when challenged is very quick to re-educate people on exactly who he is.  Clear understanding and articulation of who you are and what you are about is what builds an intense brand whether that’s your personal brand or the brand of the company you represent. Make who you are and who you are not super clear in your interactions in social media and fans will respond.

2. Gingy, do you still know the muffin man?

Leverage your network ask the people you are connected to for input, get strategic help solving problems from the people you interact with on social media and your social network will respond by asking you for help when it’s appropriate also.

3.That’ll do, Donkey. That’ll do.

Thank your Supporters…regularly. in the social media sphere a thank you is one of the quickest ways to deepen the relationship you have between you and your followers. so do it often. make a point to a little time each week and thank someone for a retweet, send a shout out about something you worked on together anything you can to show some digital gratitude.

4. Somebody help! I’ve been kidnapped by a monster who’s trying to relate to me!

Ok so it’s not Shrek talking but the point is clear.keep one voice. don’t try to change the way you talk from one contact to another on social media it will make all of your communication sound manipulative instead of Genuine. the last thing you need is your fans recognizing that you ar trying to sound like them instead of sounding like you.

5. Well, the stars don’t tell the future, donkey, they tell stories. Look, there’s Blood-Nut, the Flatulent. You can guess what he’s famous for.

Always have interesting content. when people never know what you are going to say next they tend to listen more closely to what you say so keep it interesting. mix it up.

Look back at your historical use of Social media. and see what have people re-tweeted/ what got the most comments? what keywords appear most often in your social content? Then look for the consistency in messaging style and content get the mix right any you can be more like Shrek driving fans to tweet, search, and purchase from your brand.

Resources for this article include:

Number of tweets on Shrek: http://www.twitterstats.net/trend.php?keyword=shrek
Google Search Activity about Shrek http://www.google.com/trends?q=shrek&ctab=0&geo=us&geor=all&date=mtd&sort=0
Box office Performance: http://www.the-numbers.com/charts/daily/2010/20100523.php

Top 10 WordPress Plugins to Turbocharge Your Internet Marketing Efforts

This is a list of 10 most important WordPress plugins that you should install in order to get a blog that has excellent functionality and high traffic. The plugins are in order of importance. If you feel that you don’t want to install all of them in one day be sure to start with the more important ones!

  1. HeadSpace 2: WordPress SEO Made Simple

    All in one SEO you have been deposed. HeadSpace provides you with the features you need to drive your site to the top. People spend way to much time working on SEO and too little time writing great content. This plugin let’s you put your focus back where it belongs. It takes care of all the SEO work that your blog will need.

  2. WPtouch iPhone Theme –

    The Mobile web is a big reality u need to be compatible. This plugin allows you to instantly and effortlessly transform your website into a mobile paradise. Whenever a mobile user accesses your blog a pleasant looking lighter version designed specially for mobile devices is presented. This is a must have for 2010.

  3. SEO Smart Links –

    Do you inter-link your articles? You should. Linking within an article to other articles is a great way to build Page Rank throughout your site and it’s a great way to get readers to find your other articles on similar subjects. This plugin will interlink keywords to your other articles for you.

  4. SEO Slugs –

    Using your entire post title as the slug for the article can make web addresses long and it can waste the opportunity to focus on using your keywords. This plugin strips out all the unnecessary words from the permalink for you so that you don’t have to.

  5. Google Analyticator –

    Google Analyticator allows you to use Google Analytics to track visitors to your blog without having to add the tracking code manually to your WordPress blog. If you aren’t using google analytics already u are seriously missing the boat and if you aren’t combining analyticator with wordpress you are wasting lots of time clicking between windows.

  6. Akismet –

    This plugin automatically checks all the comments and trackbacks people leave to your blog to see if any of them is spam. This is a super basic one but if you aren’t using it you hate your email. Get this installed, It is totally automatic, so you don’t have to do anything (if you don’t want to). Akismet comes together with WordPress, but in order to activate it, you need a API key. You can get one by signing up at wordpress.com

  7. Google XML Sitemaps –

    This plugin generates a XML sitemap of your blog each time you write a new post and lets Google and other search engine know of new content. Without Google XML Sitemaps it could take Google weeks to make your new article findable from their search engine, but with XML Sitemaps they will always know if you have new content.

  8. WordPress Related Posts –

    If a reader enjoys one of your articles then one of the best things that you can do is to put some more articles in front of them to keep them digging through your site.

  9. Subscribe to Comments –

    This plugin gives your readers an opportunity to subscribe to comments left to a particular post. New comments are automatically emailed to the user.

  10. Show Top Commentators Widget –

    This plugin automatically counts who are your blogs top commentators and shows them with a link to their website on a sidebar. This is a great way to increase the comments left to your blog because it gives your readers the chance to benefit from your blogs traffic.

Bonus Plug in

  1. Backtype Tweetcount

    If you’re using the TweetMeMe tweet counter badge on your blog then kill it right now. Don’t require your users to authorize another program to access their Twitter account just to share a link to your site. If you aren’t already using tweetmeme then you need to know this plugin will automatically allow users to re-tweet your twitter account with a link to the content in your blog post. (one of the best traffic generation tools currently active on the internet)

Cure Social Media Email Overload – Introducing Alerts Grader from Hubspot

If You are anything like me you have an email address (or three) that route to your mobile phone , you have at least one twitter account, linkedin, facebook, multiple sets of google alerts, etc….and the bottom line is all of the emails about new friends, followers, direct messages and more can be downright irritating or distracting. Worry no longer. A new free tool form the great folks at hubspot will filter all of that inbound info for you and corral it into daily digest format unless it hits a defined level of importance as defined by you and the ranking of the source of the alert 9as filtered by hubspot’s awesome grader system)

Alerts Grader is different from all of HubSpot’s other free tools because it isn’t a one-time analysis that runs metrics on your various web outposts and properties. Those are valuable too, but this unique tool is something you register for. It requires a bit more setup than the others, but if you’re into the realtime web — things like Google Alerts, Twitter, and LinkedIn — it could provide you with a valuable metrics-based service.

Alerts Grader can compress the most persistent Email alert messages into simple daily digests sorted by their HubSpot-prescribed grades.

“You’re letting HubSpot be the middleman in your alerts,” explained Chris Keller(— the RazrDude himself). “But in doing so, you can decide whether you want to receive them based on a threshold you set up.”

The tool also provides valuable LinkedIn account data and can grade the relevance and reliability of the sources behind your Google Alerts — BINGO!

The value is in combining all of these services.

Whether you’re an alerts fanatic or not, Alerts Grader is worth hearing about because it’s taking HubSpot’s technology for something like grading Twitter accounts and letting you filter it by way of HubSpot’s proven grading system.

( excerpt above from http://bostinnovation.com/2010/04/27/inundated-with-emails-try-hubspots-alert-grader/ )

below is a Quick Tour of AlertsGrader by hubspot.

Comprehensive List of 178 Ping Services

Update Ping Services

Ping services allow you to automatically notify blog directories and search engines that your blog has been updated. The bigger your ping list the higher the chances of receiving traffic from those sources, so check out the list below and include it on your blog

You can copy and paste these URLs into your blog service ping options screen (in WordPress, you do it by choosing Options > Writing > Update Services) with each URL on its own line.

http://1470.net/api/ping
http://a2b.cc/setloc/bp.a2b
http://api.feedster.com/ping
http://api.moreover.com/ping
http://api.moreover.com/RPC2
http://api.mw.net.tw/RPC2
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://bitacoras.net/ping
http://blo.gs/ping.php
http://blog.goo.ne.jp/XMLRPC
http://blog.with2.net/ping.php
http://blogbot.dk/io/xml-rpc.php
http://blogdb.jp/xmlrpc
http://blogdigger.com/RPC2
http://blogmatcher.com/u.php
http://blogoole.com/ping
http://blogpeople.net/servlet/weblogUpdates
http://blogping.unidatum.com/RPC2/
http://blogsdominicanos.com/ping
http://blogsearch.google.ae/ping/RPC2
http://blogsearch.google.at/ping/RPC2
http://blogsearch.google.be/ping/RPC2
http://blogsearch.google.bg/ping/RPC2
http://blogsearch.google.ca/ping/RPC2
http://blogsearch.google.ch/ping/RPC2
http://blogsearch.google.cl/ping/RPC2
http://blogsearch.google.co.cr/ping/RPC2
http://blogsearch.google.co.hu/ping/RPC2
http://blogsearch.google.co.id/ping/RPC2
http://blogsearch.google.co.il/ping/RPC2
http://blogsearch.google.co.in/ping/RPC2
http://blogsearch.google.co.it/ping/RPC2
http://blogsearch.google.co.jp/ping/RPC2
http://blogsearch.google.co.ma/ping/RPC2
http://blogsearch.google.co.nz/ping/RPC2
http://blogsearch.google.co.th/ping/RPC2
http://blogsearch.google.co.uk/ping/RPC2
http://blogsearch.google.co.uk/pingRPC2
http://blogsearch.google.co.ve/ping/RPC2
http://blogsearch.google.co.za/ping/RPC2
http://blogsearch.google.com.ar/ping/RPC2
http://blogsearch.google.com.au/ping/RPC2
http://blogsearch.google.com.br/ping/RPC2
http://blogsearch.google.com.co/ping/RPC2
http://blogsearch.google.com.do/ping/RPC2
http://blogsearch.google.com.mx/ping/RPC2
http://blogsearch.google.com.my/ping/RPC2
http://blogsearch.google.com.pe/ping/RPC2
http://blogsearch.google.com.sa/ping/RPC2
http://blogsearch.google.com.sg/ping/RPC2
http://blogsearch.google.com.tr/ping/RPC2
http://blogsearch.google.com.tw/ping/RPC2
http://blogsearch.google.com.ua/ping/RPC2
http://blogsearch.google.com.uy/ping/RPC2
http://blogsearch.google.com.vn/ping/RPC2
http://blogsearch.google.com/ping/RPC2
http://blogsearch.google.com/ping/RPC2
http://blogsearch.google.com/ping/RPC2
http://blogsearch.google.com/ping/RPC2
http://blogsearch.google.de/ping/RPC2
http://blogsearch.google.es/ping/RPC2
http://blogsearch.google.fi/ping/RPC2
http://blogsearch.google.fr/ping/RPC2
http://blogsearch.google.gr/ping/RPC2
http://blogsearch.google.hr/ping/RPC2
http://blogsearch.google.ie/ping/RPC2
http://blogsearch.google.in/ping/RPC2
http://blogsearch.google.it/ping/RPC2
http://blogsearch.google.jp/ping/RPC2
http://blogsearch.google.lt/ping/RPC2
http://blogsearch.google.nl/ping/RPC2
http://blogsearch.google.pl/ping/RPC2
http://blogsearch.google.pt/ping/RPC2
http://blogsearch.google.ro/ping/RPC2
http://blogsearch.google.ru/ping/RPC2
http://blogsearch.google.se/ping/RPC2
http://blogsearch.google.sk/ping/RPC2
http://blogsearch.google.tw/ping/RPC2
http://blogsearch.google.us/ping/RPC2
http://blogshares.com/rpc.php
http://blogsnow.com/ping
http://blogstreet.com/xrbin/xmlrpc.cgi
http://blogupdate.org/sverige/ping/
http://bulkfeeds.net/rpc
http://catapings.com/ping.php
http://coreblog.org/ping/
http://effbot.org/rpc/ping.cgi
http://feedsky.com/api/RPC2
http://fgiasson.com/pings/ping.php
http://focuslook.com/ping
http://holycowdude.com/rpc/ping
http://imblogs.net/ping
http://j-ranking.com/ping.cgi
http://lasermemory.com/lsrpc
http://mod-pubsub.org/kn_apps/blogchatt
http://mod-pubsub.org/kn_apps/blogchatt
http://mod-pubsub.org/ping.php
http://newsisfree.com/RPCCloud
http://newsisfree.com/xmlrpctest.php
http://ping.amagle.com
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.blogg.de
http://ping.bloggers.jp/rpc/
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://ping.blogoon.net/
http://ping.blogs.yandex.ru/RPC2
http://ping.cocolog-nifty.com/xmlrpc
http://ping.exblog.jp/xmlrpc
http://ping.fakapster.com/rpc
http://ping.fc2.com/
http://ping.feedburner.com
http://ping.feeds.yahoo.com/RPC2/
http://ping.gpost.info/xmlrpc
http://ping.kutsulog.net/
http://ping.myblog.jp
http://ping.namaan.net/rpc
http://ping.rootblog.com/rpc.php
http://ping.speenee.com/xmlrpc
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://ping.weblogs.se/
http://ping.wordblog.de
http://pinger.blogflux.com/rpc
http://pinger.onejavastreet.com
http://pingoat.com/goat/RPC2
http://pingqueue.com/rpc
http://queerfilter.com/ping
http://r.hatena.ne.jp/rpc
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.britblog.com/
http://rpc.icerocket.com:10080
http://rpc.newsgator.com
http://rpc.pingomatic.com
http://rpc.reader.livedoor.com/ping
http://rpc.tailrank.com/feedburner/RPC2
http://rpc.technorati.com/rpc/ping
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http://rpc.wpkeys.com
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http://services.newsgator.com/ngws/xmlrpcping.aspx
http://snipsnap.org/RPC2
http://thingamablog.sourceforge.net/ping.php
http://topicexchange.com/RPC2
http://trackback.bakeinu.jp/bakeping.php
http://wasalive.com/ping
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http://www.a2b.cc/setloc/bp.a2b
http://www.bitacoles.net/ping.php
http://www.blogdigger.com/RPC2
http://www.blogoon.net/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://www.blogroots.com/tb_populi.blog?id=1
http://www.blogsdominicanos.com/ping/
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.feedsky.com/api/RPC2
http://www.lasermemory.com/lsrpc/
http://www.newsisfree.com/xmlrpctest.php
http://www.popdex.com/addsite.php
http://www.snipsnap.org/RPC2
http://www.wasalive.com/ping/
http://www.weblogues.com/RPC/
http://www.xianguo.com/xmlrpc/ping.php
http://xianguo.com/xmlrpc/ping.php
http://xmlrpc.blogg.de
http://xping.pubsub.com/ping/
http://zhuaxia.com/rpc/server.php
http://zing.zingfast.com

Marketers Say Email is Delivering Better than Social Networking

The “Marketing Profs Digital Marketing Fact Book” shows that by and large most marketing professionals say that email is outperforming social media two to one. I say of course it is because social networking should be driving people to your email lists. See the results and read more below!

 

best results from digital marketing

Key findings:

 

  • Search marketing delivers the best results (33%); search and email still constitute the core of a solid online media plan.
  • Nearly everyone uses email, and this medium is repeatedly ranked as one of the most cost-effective (and effective) forms of marketing. Elsewhere in the Factbook, almost 50% of 623 email marketers report that sending emails at midday (10 a.m. to 2 p.m.) is the best time of day to do so. The start of the business day (6 a.m. to 10 a.m.) is considered second best at 31.5
  • Mobile marketing is barely on the radar; it’ll be interesting to see what happens in the next few years with mobile.

About the data: The MarketingProfs Digital Marketing Factbook, designed to be a comprehensive source of data and research for online marketers, includes chapters on email, search, and social media—with 144 pages of findings, including 110 charts and graphs from 60+ sources.

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OK so lets review the data, of course Email and Search are still huge! but does that mean social media is less important? That’s a big fat NO and here is why.

Social Media has the capacity to drive new contacts in realtime into your email lists. that’s it. end of discussion. social media is for relationship and trust building of course you will see higher direct revenue from email. but if you look list building via Facebook, Twitter, and other social media is far faster than any other format. (of course that’s only if you contribute content that is worth something but that’s a secondary issue.

look at the bottom line if you can drive growth for free—I repeat drive GROWTH for FREE and quickly via social media then it needs to be a key part of your strategy. Email and search are of course critical and have driven the Internet for years. you must do all of the above. Remember the process your goal in marketing is to move people into the seat of loyal customers and fans.

Social media connects you to new people who can be added to your email list and therefore the results will actually show as an email result in most cases. but I can without spending a dime gain roughly 50 to 100 new followers everyday on twitter. Then I can get about 30% of those followers to join my mailing lists via quality squeeze pages. You need to be doing the same! The results will be more sales from your email list. The social networks lead to bigger email lists. So remember to work the mix don’t depend on social media as the silver bullet strategy. Do remember that utilizing Social Networks and Social media for rapid list growth is cheap, easy, and worth pursuing!

 

New Report Shows Design Quality is Third Most Important Factor to Web Users

the folks at web designer wall and at webcopyplus did a great job compiling this article that shows what web users are rapidly turned of by. with ever climbing bounce rates and a constantly expanding volume of sites these points could be the difference in your site working for you and your site turning away potential customers.

http://www.webdesignerwall.com/general/users-place-more-weight-on-design/

How and Why these 40 Big Brands Use Twitter

Thanks to the Guys at http://www.Mashable.com twitter: @mashable for tracking down the head honchos of twitter action from 40 different companies and getting the word out on how they use Twitter.

Not terribly surprising Major companies are using twitter largely for customer service. this is one of the only locations you can respond to a disgruntled customer directly and quickly without them actually complaining directly to you.

Also they are using twitter only short term specials like 3 day on-line sales (@americanapparel) and flavor alerts (@tastidlite

read through the full list here:   http://mashable.com/2009/01/21/best-twitter-brands/

You should find some good inspiration for how to start tweeting your way to deeper customer relationships and more fans!

The Cocktail Party Perspective: a simple analogy to help you be a courteous and effective social media marketer

Social Networks Are Like a Giant Cocktail Party
Social networks can be best described as a 24/7 global cocktail party. You can meet and engage people with no restrictions on time or geography and share insights, opportunities, and information to build deep relationships.

Your customers are posting genuine information about their likes, dislikes, and personal preferences, demographics, location and more. You can cross reference this data and gain customer insight without the expense or headache of focus groups or surveys.

The key is to remember this is not a commercial forum. The job of the social network is not for you to spam your prospects and customers with marketing messages. Your goal is to choose the right network or networks and provide valuable communication that leads to mutual benefit between you and your network.

The network also allows new prospective customers to see background on you based on who you are already connected to and find unbiased commentary on your business. (which exists online weather you are leveraging it or not). You should at minimum use social networks to be aware of your customer’s views of your brand.

If you view your social media use from this perspective you should generate value for both yourself and your friends, fans, customers, contacts, connections, supports and anyone else on your social media radar.

RE: On radio this morn. Twitter mght b contributing 2 a narcissistic society – did they evr consider individualistic v. collectivistic cultures?

response to Twitter  posting by Sarah Lee

Ok here’s my two cents:

Social Media like Twitter, Face Book, MySpace, et all do allow for self indulgent commenting and posting that is of zero value as individual posts. As well they foster often annoying and obnoxious self promotion.

However lets not throw the baby out with the bath water these media are designed for free information exchange and probably more than ever have created the capacity for web based posturing and body language.

Because many tweets, status updates and blog posts are fleeting and emotionally charged they give us insight into our friends, colleagues, role-models, and associates that can otherwise only be achieved via massive hours of time spent together. That’s valuable.

If we recognize the self indulgences of others as great opportunities to see where and how we can add value to those others and take the proverbial high road and use these media to reach out and provide beneficial insight, feedback and valuable input to others then we can actually use a stream of self indulgent Tweets or status postings to find how to be better friends, business associates, and citizens.

Essentially it’s a matter of perspective. If someone is truly only posting useless fluff updates and Tweets stop following them. but before you get so judgemental take a moment and look for a thread of truth in the emotion behind the Tweets, Statuses ( is that word?) then decide can I add value to this persons situation or the impact this Tweet, Status etc will have on others.

Have a bit of social responsibility with your social media use. remember the idea is to be a conversational media if you have someone you interact with that dosen’tunderstand that utilize your responses to make their fluff Tweets conversational then everybody wins.

84% of Online Word of Mouth starts with info in Traditional Media

MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information is Shared Online

A new research study fielded among nearly 1,000 digital influencers demonstrates that traditional and online media are both important sources when it comes to sharing news. The study, developed by IM MS&L, MS&L’s influencer marketing practice to determine how to construct effective online influencer campaigns, in conjunction with leading research firm Ipsos Public Affairs, finds that traditional media play a vital role in igniting the process that leads influencers to share information online and via word of mouth.

More than eight in ten influencers say they often go online to find out more after reading something in a magazine or newspaper (84%) or hearing something on TV or the Radio (84%.) These traditional media sources help shape public opinion in the complex world of online influence.

“This research supports the need for influencer marketing campaigns to leverage both traditional and online tools to connect with consumers,” said Renee Wilson, deputy MD of MS&L New York and director of the agency’s IM MS&L practice.

(Source: MSL News Release, 11/16/08. Full release: http://www.mslworldwide.com/in-the-news/press-releases/traditional-media-sparks-word-of-mouth)

Obama Online Campaign Videos Impact on the Election

Social network video dissemination certainly wasn’t the only reason Barack Obama won the election, but his campaign’s deft use of it played a role in the senator’s success, according to digital video expert Rajeev Kadam.

Reprinted from http://www.ClickZ.com
By Fred Aun, The ClickZ Network, Nov 7, 2008
Articles | Contact Fred | Subscribe to Newsletters | RSS Feeds

Kadam, CEO of divinity Metrics, which tracks online video uploads and views for advertisers, said his company analyzed more than 200 online video platforms during more than 400 days of the presidential campaign. The firm analyzed not only the number of videos uploaded by the McCain and Obama campaigns, and by amateurs, but also the numbers of views they attracted.

According to divinity, 104,454 videos about Obama were uploaded during the campaign, and these were viewed about 889 million times. The 64,092 videos about McCain were viewed 554 million times.

“You can see just how much Barack Obama did with social video,” said Kadam. “He was very, very participatory in that field and it really did help him with younger audiences.”

Kadam said McCain’s videos attracted a “slightly older audience” than did Obama’s. Not much of a surprise there, but Kadam said he was impressed with the sheer number of video uploads and views the campaigns engendered.

Men were responsible for the overwhelming majority of campaign video viewing. This was true for both candidates, as female viewers never exceeded 25 percent of the total for either Obama or McCain.

Kadam noted both candidates were the subject of many YouTube videos, created both by their campaigns and by amateurs. He said a large number of videos were posted and later deleted. This happened mainly to amateur videos showing campaign staff mistakes, to those with distasteful content, and to those violating copyrights.

Spikes in viral views of Obama videos happened during the primary campaign in March as people sought videos related to speeches by Jeremiah Wright and Obama’s reactions. Another spike occurred at the end of May, when pastor Michael Pfleger bashed Hilary Clinton, according to divinity.

For the presidential campaign, divinity Media “measured across the entire landscape of video,” said Kadam. “YouTube is one of the biggest of the 200 platforms, but there are other sites out there.” He mentioned Dailymotion.com, Metacafe, peer-to-peer platforms like BitTorrent, and MySpaceTV.

So what can advertisers learn from the campaign video research? “The importance of identifying audiences and figuring out how to strategically engage them,” said Kadam. “The political candidates are very much like brands. They want to go out and get their messages heard. Brands are in the same position.”

WTH is Iron Shirt Ink?…..It’s All About Customer Love!

Ok here’s the deal, you as a small business want to turn your prospects into customers, turn you customers into repeat customers and your repeat customers into fans.

Fans are the key idea, the kind of fans that will wear your t-shirt, or get your logo as a tattoo (INK) and Iron because when you do this your brand is tough, and can chase other brands out of your market space by sheer customer love.

So that’s the idea use the web to make fans and the customer love supports your brand position. Simple and effective. We help you Win Prospects, Drive Repeat Customers, and Make Fans.

By the way as a shameless plug we also have our own t-shirts so If you like the idea of your customers being your fans you can wear the Iron Shirt Ink brand t-shirts too.

Now back to building customer love. It’s about relationship. Your customers have to feel like you put their best interest first. Like you are a part of the culture they love and like they can identify their independence by identifying with you.

In the online realm that means first a website that your customers want to use and second a bunch of online interaction points that your customers see regularly. Email, MySpace, FaceBook, Digg, Your Website, What Your customers say about you in their blogs, what they read about you in the news, what they hear in podcasts, on the radio and more. It’s all a part of your web presence and the better your presence the more it will lead to customer love.

That’s what we are about,, that’s what we help customers do. Win Customers.