Why Your Facebook Page Is About To Lose Likes

Don’t Panic..

Facebook is releasing a really logical much overdue change that may improve your engagement stats.

Facebook is updating page likes counts to remove likes from deceased and permanently inactive facebook accounts.

As of writing this article every facebook page shows every like ever earned. But what happens when some of those likes are from deactivated accounts? or memorialized users who have passed away?

Facebook has decided to remove their likes. this means going forward your like numbers will be a little more fluid as humanity changes. the like number is becoming more ephemeral. more of a barometer for who likes you right now. not who ever liked you at any time in history.

If you have a relatively new facebook page and only a few dozen followers you may not notice a change at all. If you have Thousands, or MIllions of fans collected over the last several years this “small” change could swing your like numbers somewhat significantly.

This is a really good time to explain to your team why reach, engagement and growth rate are for more important than total likes. If you have likes a s part of your social media success metrics or not many team members may benefit from this feedback now. Infact this correction in like numbers may increase your engagement rates.

 

 

Facebook News Feed to Deprioritize Brand Posts That Look Like Ads

Facebook announced today that it will begin limiting the number of “promotional Page posts” in the News Feed starting in January. That means you’ll see fewer posts from brands asking you to buy products or enter promotions and sweepstakes. The great part here is Facebook (theoretically) is listening to the users with this change. though it may be pressure from stakeholders to increase ad sales by squeezing brands access to consumers (hard to say). either way they released a blog post today saying the following:

We asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.

In order to build a better experience for users Facebook is now automatically deciding if your brand post “looks like an ad” and will show it to fewer of your fans in their news feeds. The subtle messaging here (if you want to run a cheap advertisement, pay for a cheap advertisement) Pair this with the rules around promoted posts not being more than 20% text in any image and you’ve got Facebook really trying to bring the experience back to be social interaction between people not a never ending barrage of “buy my stuff” posts and Clickbait.

Top 3 things Facebook Users said make posts feel too promotional:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads
Examples of these types of Page posts:
tiger-therapy-fauxpostBunny-Puzzle-Clickbait

What you can do to keep your posts visible:

Make sure your brand is posting real content. Post photos, videos, links and updates that add value for your fans without asking them to “Buy right now” put your fans getting value before you getting sales and the fans will help you get more sales. Even if it’s only because they will actually see your content compared to your competitors whose self  promotional posts will find diminishing returns for the next few months.

Read the fill blog post here: https://www.facebook.com/business/news/update-to-facebook-news-feed

Are you a Mobro? What Mustaches Can Teach Us About Leveraging Twitter #Hashtags

Imagine you sell men’s grooming products. You want to boost sales before the holiday but don’t have a sizeable footprint in the market and want to reach more men who require grooming.

Sounds daunting but challenges like this are overcome every single day. The trick is to find a niche community of web users who are already engaged around a topic and join in the fray.

This month you should be active in the #movember hashtag that stands for Mustache November and has 6.9Million page results on Google for “movember” related content. Get involved in that content stream and you could be the coolest purveyor of mustache wax on twitter and facebook.

Being the coolest also means being valuable to the #mo-growers that are raising awareness for prostate cancer. The strategy must be fully fleshed out. Not just “tweet on the #movember hashtag”

Do not just spam the hashtag

Spend the time and build real content and real relationships. You will get more traction out of answering some questions and being a genuine human than you will link spamming the hashtag. Your first posts in a hashtag are building context for your links to your own content later. But when you link make it stuff that is actually helpful to the other members of the hash tag.

Develop Specific Content for the theme of the hashtag

  • Instructional video on how to properly wax your mustache.
  • Info graphic that shows a variety of different mustache shapes and how to trim them.
  • A Flickr photo set of the top 10 manliest mustache wearers of the modern age.
  • Build a facebook and twitter sharing tool that will allow guys to tweet abouth their support of #movember linking to a photo of the style of mustache they are growing.

Develop a Sales Strategy in Parallel with the hashtag activity

Run a promotion that a percentage of sales of mustache grooming gear from your co purchase in November will go to fund prostate cancer research via #movember
Allow users to tweet or facebook post after purchase that they just bought mustache grooming products and that $X.XX of their purchase is going to support prostate cancer #movember.

This is a full on strategy for leveraging a hashtag. Don’t think the hashtag you are looking at is worth that much effort? Then pick a better hash tag or watch your competitors lambaste you in mustache wearing victory!

Local marketing Tactics for Facebook, “Gold Rush” and New Twitter Ads!

7 Money Saving Ways For Local Businesses To Market Themselves On Facebook
A little advice that can have a huge impact for a small business with big dreams.

Local marketing is different than other marketing, and there are Facebook features that only work with local businesses, so local Facebook marketing has to be different as well.

http://www.allfacebook.com/wordpress/wp-content/uploads/2011/10/local-facebook-marketing-business

10 Quick Tips for Photoshop Users
Texture, grid, brushes, layers, etc. Quick lessons that should stay in your brain.

http://designm.ag/resources/quick-photoshop-tips/

Why entrepreneurs should be watching Discovery Channel’s “Gold Rush”
Gold Rush is extra interesting to me because it has all the elements of an engaging startup story, but in a completely different context than my world.

A TV programme that allows us entrepreneurs to scream at the television, hoping they’ll hear our advice… One day.

http://www.workhappy.net/2011/11/why-entrepreneurs-should-be-watching-discovery-channels-gold-rush.html

Twitter Adds ‘Top News’ and ‘Top People’ to Search Results
With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: “Top News” and “Top People.”

http://blog.hubspot.com/blog/tabid/6307/bid/28446/Twitter-Adds-Top-News-and-Top-People-to-Search-Results.aspx

Like BJ’s Wholesale Facebook Page, Feed The Hungry
If you ‘like’ their Facebook page, the unsold food will end up at a local Feeding America bank instead of a dumpster. Easy karma? I thought so.

http://www.allfacebook.com/like-bj%E2%80%99s-facebook-page-feed-the-hungry-2011-11

Facebook Sharing, Privacy and Places Update puts Foursquare and Google+ in Facebook’s Sights

Over the last week or so since Facebook announced closing down Facebook places for check-ins many have thought Facebook was letting go of the location based check-in feature and foursquare wouldn’t have to worry about the competition.

Facebook vs Foursquare

Facebook has made it easier, integrated check-ins into the main features of Facebook. All a user has to do is click the location icon on their status update and choose a location or type the name of one from a list.

Facebook Vs. Google +

Many heralded the circles function on G+ and the ability to share only with certain groups part of why Google + could be a Facebook Killer. Just a month and change after G+ launches and now Facebook allows you to share posts only with certain people or groups.

The low down on the new Facebook sharing, location, and privacy updates:

How does sharing my location work?

Sharing your location lets you tell family and friends where you are as you’re posting. There are two main ways to do this.

  1. Tell people you’re at a specific place
    To include a specific place when you post, like a restaurant or event, click the icon and type in the name of the place or event. To say you’re there with others, click the icon and type in their names. As always, you can control who sees this post by choosing an audience before you publish it.Others can add you to where they are, too. When friends tag you somewhere, that post shows up on your profile. If you want to review posts you’re tagged in before they go on your profile, you can turn on Profile Review
  2. Include your general location
    Instead of a specific place, you can choose to include the city or area you’re in. This will appear next to the timestamp of your post. We’ll suggest where you’re nearby. If we’re off or you don’t want to say what city you’re near, you can remove it by clicking the “x” that appears when you hover over the location tag.You can also fill in your current city yourself. If you add your general location, it’ll stay on for future posts until you shut it off. So, the next time you post, your general location will be added to that post. Once removed, it’ll stay off until you add it back to your post.

Who Can See Things I Share?

If you don’t remember who you shared with or changed your mind about who to share with, you can check the audience inline, right next to the post. Just review the icon that shows you which audience you picked: Public (Maximum audience for adults)

Friends of Friends (Maximum audience for minors)

Friends (+ friends of anyone tagged)

Only me

Custom (Includes specific groups, friend lists or people you’ve specified to include or exclude)  <—( lookout G+ this one is aimed at you)

The audience selector is next to each post you make; it’s not on a separate settings page. The tool remembers the audience you shared with the last time you posted something and uses the same audience when you share again unless you change it.

You can go back and change the audience for any post you made by clicking the menu to pull down your options.

Parting Thoughts:

Shutting down places was not Facebook withdrawing from geo-location but upping the ante and going full on with the integration to the main interface. This makes every business having their Facebook place page set up even more important than ever!
Second Facebook just used social media for one of it’s best features, they listened to all of the chatter about how much people like circles on Google+ and figured out a way to build the features people want into the Facebook experience. If this feature sees rapid adoption among Facebook users Google+ may wind up being about as cool as Google wave.

Top 10 Most Viewed Internet Marketing Blog Posts of 2010

I’ve scoured over the site stats to let you all know what you thought was the most important content I’ve provided this year. Here are the results. in 2010 the 10 most viewed articles I’ve written are listed below.

The content ranges from Facebook, to Foursquare, to wordpress plugins but the big buzz in 2010 you can probably guess TWITTER. If you missed some of these articles please give ’em a read your peers liked them so you might to.

Please comment and let me know if you would like to see any followups to these in 2011 or add any updated insights since some of these were published quite some time ago in internet years.

Number 10: Social Media Offers Intimacy of Classic Mom and Pop Local Businesses

Number 9: Marketers Say Email is Delivering Better than Social Networking

Number 8: How Discoverable are You on Social Media?

Number 7: Philanthopy + Social Media + Leverage = Awesome!!!

Number 6: How 1 Tweet Generated National News Coverage for a Small Company in Less Than 24 Hours

Number 5: List of Active FourSquare Badges

Number 4: Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

Number 3: 100 Facebook Marketing Techniques You Can Use Right Now

Number 2: Top 10 WordPress Plugins to Turbo Charge Your Internet Marketing Efforts

Number 1: 20 Twitter Bios that demand Attention

How to Add an Email Subscription Box to Your Facebook Page.

Give your fans a way to sign up for your emails directly from Facebook.  It’s easy, and an effective way to grow your email list naturally.

Facebook –> Email

In the last 10 years I have been in this industry despite Spam, inbox overload, and everything else E-mail has remained the number one performing component of internet marketing campaigns for most of my clients.

E-Mail still Kicks Butt! there I said it. 34% open rate 15% Click through rate (those are the averages I see in email campaigns for my clients across 6 different indisutries)! I love social media but even facebook isn’t that powerfull….yet…but it is the best gateway to e-mail list growth there is.

Now with Facebook being as important (possibly more so for small brands) as your website many people are asking me if they can include an email subscription box on their Facebook page.

You can and I’m gonna show you how!

First, you’ll need a couple of things:

Once you’ve added the Static FBML Application to your Facebook page, click to edit the page, and scroll down to the part where it shows the FBML box(it’s on the left near the bottom). Click to edit that box.

You should see a box pop up that lets you set a title and enter FBML. The FBML box is actually where you paste your HTML form code into.

Once you’ve done that, hit “Save Changes”. Now go back into the edit menu and select the option “Application Settings”. Your widget will show up as a tab on your Facebook page Make sure to give it a good name that people will want to click on.

Four Square Day Tomorrow!! 4 -16-2010 (the first ever social media holiday)

Foursquare day the first social media holidayIf you haven’t heard about Foursquare yet you need to it it the rapidly growing social media app that really makes local marketing important.

The concept is simple. use your mobile phone and “check-in” a different locations this check-in is visible to your friends and lets you earn special badges for being a regular or even become “the mayor” of a particular location.

For the first timme businesses can really turn customer loyaty into a viral experience because all of a users checkins are publised to twitter and or facebook with a link to venue details. potentially driving huge foot traffic.

Tomorrow 4/16/2010 is officially foursquare day (the first social media holiday) see how it all happened here: http://blog.4sqday.com/about/

or keep up on the latest foursquare day news here: http://blog.4sqday.com/

Marketers Say Email is Delivering Better than Social Networking

The “Marketing Profs Digital Marketing Fact Book” shows that by and large most marketing professionals say that email is outperforming social media two to one. I say of course it is because social networking should be driving people to your email lists. See the results and read more below!

 

best results from digital marketing

Key findings:

 

  • Search marketing delivers the best results (33%); search and email still constitute the core of a solid online media plan.
  • Nearly everyone uses email, and this medium is repeatedly ranked as one of the most cost-effective (and effective) forms of marketing. Elsewhere in the Factbook, almost 50% of 623 email marketers report that sending emails at midday (10 a.m. to 2 p.m.) is the best time of day to do so. The start of the business day (6 a.m. to 10 a.m.) is considered second best at 31.5
  • Mobile marketing is barely on the radar; it’ll be interesting to see what happens in the next few years with mobile.

About the data: The MarketingProfs Digital Marketing Factbook, designed to be a comprehensive source of data and research for online marketers, includes chapters on email, search, and social media—with 144 pages of findings, including 110 charts and graphs from 60+ sources.

—————————————————————————————

 

OK so lets review the data, of course Email and Search are still huge! but does that mean social media is less important? That’s a big fat NO and here is why.

Social Media has the capacity to drive new contacts in realtime into your email lists. that’s it. end of discussion. social media is for relationship and trust building of course you will see higher direct revenue from email. but if you look list building via Facebook, Twitter, and other social media is far faster than any other format. (of course that’s only if you contribute content that is worth something but that’s a secondary issue.

look at the bottom line if you can drive growth for free—I repeat drive GROWTH for FREE and quickly via social media then it needs to be a key part of your strategy. Email and search are of course critical and have driven the Internet for years. you must do all of the above. Remember the process your goal in marketing is to move people into the seat of loyal customers and fans.

Social media connects you to new people who can be added to your email list and therefore the results will actually show as an email result in most cases. but I can without spending a dime gain roughly 50 to 100 new followers everyday on twitter. Then I can get about 30% of those followers to join my mailing lists via quality squeeze pages. You need to be doing the same! The results will be more sales from your email list. The social networks lead to bigger email lists. So remember to work the mix don’t depend on social media as the silver bullet strategy. Do remember that utilizing Social Networks and Social media for rapid list growth is cheap, easy, and worth pursuing!

 

The Cocktail Party Perspective: a simple analogy to help you be a courteous and effective social media marketer

Social Networks Are Like a Giant Cocktail Party
Social networks can be best described as a 24/7 global cocktail party. You can meet and engage people with no restrictions on time or geography and share insights, opportunities, and information to build deep relationships.

Your customers are posting genuine information about their likes, dislikes, and personal preferences, demographics, location and more. You can cross reference this data and gain customer insight without the expense or headache of focus groups or surveys.

The key is to remember this is not a commercial forum. The job of the social network is not for you to spam your prospects and customers with marketing messages. Your goal is to choose the right network or networks and provide valuable communication that leads to mutual benefit between you and your network.

The network also allows new prospective customers to see background on you based on who you are already connected to and find unbiased commentary on your business. (which exists online weather you are leveraging it or not). You should at minimum use social networks to be aware of your customer’s views of your brand.

If you view your social media use from this perspective you should generate value for both yourself and your friends, fans, customers, contacts, connections, supports and anyone else on your social media radar.

RE: On radio this morn. Twitter mght b contributing 2 a narcissistic society – did they evr consider individualistic v. collectivistic cultures?

response to Twitter  posting by Sarah Lee

Ok here’s my two cents:

Social Media like Twitter, Face Book, MySpace, et all do allow for self indulgent commenting and posting that is of zero value as individual posts. As well they foster often annoying and obnoxious self promotion.

However lets not throw the baby out with the bath water these media are designed for free information exchange and probably more than ever have created the capacity for web based posturing and body language.

Because many tweets, status updates and blog posts are fleeting and emotionally charged they give us insight into our friends, colleagues, role-models, and associates that can otherwise only be achieved via massive hours of time spent together. That’s valuable.

If we recognize the self indulgences of others as great opportunities to see where and how we can add value to those others and take the proverbial high road and use these media to reach out and provide beneficial insight, feedback and valuable input to others then we can actually use a stream of self indulgent Tweets or status postings to find how to be better friends, business associates, and citizens.

Essentially it’s a matter of perspective. If someone is truly only posting useless fluff updates and Tweets stop following them. but before you get so judgemental take a moment and look for a thread of truth in the emotion behind the Tweets, Statuses ( is that word?) then decide can I add value to this persons situation or the impact this Tweet, Status etc will have on others.

Have a bit of social responsibility with your social media use. remember the idea is to be a conversational media if you have someone you interact with that dosen’tunderstand that utilize your responses to make their fluff Tweets conversational then everybody wins.

Which Social Media is Right for My Business?

Marketing via Social Networks and Social Media is a hot topic right now but there is quite the swarm of available networks and media outlets to choose from. So how does the saavy small business owner choose the right social network for maximum ROI?

Rapleaf

Facebook Users
– 2.6 million users identified in Rapleaf study
– 63% female, 36% male
– 17% 45 yrs
– 2.9 major social networking sites used on average
– 62% are on MySpace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5

MySpace Users
– 11.3 million users identified in Rapleaf study
– 63% female, 36% male
– 20% 45 yrs
– 2.4 major social networking sites used on average
– 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5

LinkedIn Users
– 0.8 million users identified in Rapleaf study
– 38% female, 61% male
– 2% 45 yrs
– 3.2 major social networking sites used on average
– 16% are on Facebook, 25% are on MySpace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5

Friendster Users
– 2.3 million users identified in Rapleaf study
– 58% female, 41% male
– 12% 45 yrs
– 3.0 major social networking sites used on average
– 10% are on Facebook, 44% are on MySpace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5

Plaxo Users
– 1.3 million users identified in Rapleaf study
– 62% female, 37% male
– 16% 45 yrs
– 3.6 major social networking sites used on average
– 20% are on Facebook, 53% are on MySpace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5

Hi5 Users
– 4.5 million users identified in Rapleaf study
– 60% female, 39% male
– 21% 45 yrs
– 2.8 major social networking sites used on average
– 13% are on Facebook, 43% are on MySpace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo

Social Media Addiction: 7 Signs of Addiction | FutureNow’s GrokDotCom / Marketing Optimization Blog

Social Media Addiction: 7 Signs of Addiction | FutureNow’s GrokDotCom / Marketing Optimization Blog

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Absolute Hilarity! I’ve been a fan of Bryan Eisenberg for years and have tested and used a lot of his tips to help my clients and improve my own projects.  I also can see alot o f  my friends and colleagues falling into the category of social media addicts I mean seriously how many accounts does one person need? MySpace, Facebook, Twitter, Linkedin, Digg, Del.ico.us, Technorati, YouTube,

Arghhhhh where does it all end!

Seriously depending on your customer basethese are all important componentsof your marketing and PR plan just remember to stay balanced and don’t become an addict. The next social media fix shouldn’t distract you from the business of doing business.

But if you can please join my mob on mafiacities on facebook