Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Facebook Marketing

The Do’s and Don’ts of Advertising on Facebook
Yes, you should consider advertising. Yes, you can start with Facebook ads. Yes, you can learn how to Continue reading Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Facebook Marketing

Top 5 Tips to increase fans on Facebook Fan Page
Basics for dummies! Continue reading Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Are you a Mobro? What Mustaches Can Teach Us About Leveraging Twitter #Hashtags

Imagine you sell men’s grooming products. You want to boost sales before the holiday but don’t have a sizeable footprint in the market and want to reach more men who require grooming.

Sounds daunting but challenges like this are overcome every single day. The trick is to find a niche community of web users who are already engaged around a topic and join in the fray.

This month you should be active in the #movember hashtag that stands for Mustache November and has 6.9Million page results on Google for “movember” related content. Get involved in that content stream and you could be the coolest purveyor of mustache wax on twitter and facebook.

Being the coolest also means being valuable to the #mo-growers that are raising awareness for prostate cancer. The strategy must be fully fleshed out. Not just “tweet on the #movember hashtag”

Do not just spam the hashtag

Spend the time and build real content and real relationships. You will get more traction out of answering some questions and being a genuine human than you will link spamming the hashtag. Your first posts in a hashtag are building context for your links to your own content later. But when you link make it stuff that is actually helpful to the other members of the hash tag.

Develop Specific Content for the theme of the hashtag

  • Instructional video on how to properly wax your mustache.
  • Info graphic that shows a variety of different mustache shapes and how to trim them.
  • A Flickr photo set of the top 10 manliest mustache wearers of the modern age.
  • Build a facebook and twitter sharing tool that will allow guys to tweet abouth their support of #movember linking to a photo of the style of mustache they are growing.

Develop a Sales Strategy in Parallel with the hashtag activity

Run a promotion that a percentage of sales of mustache grooming gear from your co purchase in November will go to fund prostate cancer research via #movember
Allow users to tweet or facebook post after purchase that they just bought mustache grooming products and that $X.XX of their purchase is going to support prostate cancer #movember.

This is a full on strategy for leveraging a hashtag. Don’t think the hashtag you are looking at is worth that much effort? Then pick a better hash tag or watch your competitors lambaste you in mustache wearing victory!

How To Stand Out in a Sea of Web Content

The Great Wave by Aurore Colson

You’ve heard it said that content is king but with the 30 billion shares per month on Facebook, 200 million tweets per day on twitter and more than 48 hours of video posted to you tube each minute. How will your content for your business actually get noticed in that massive deluge of information?

The Answer: Passion

The beauty of the web for users is the ability to find exactly what we want when we want it. And most importantly to stay connected to subjects we are passionate about. People are passionate about sports, about decorating, about cooking, about wine, about celebrity gossip, about humanitarian efforts in Japan. As marketers it is our job to find topics of passion around which business owners and customers will connect in a meaningful way.

People Don’t Care About Things. They Care About Experiences with Things.

That is what our blogs, our videos, and our social shares have to center on if we want them to be meaningful. Engage readers, viewers, friends and tweeps in experiences, conversations, and topics they care about and make the things we sell a part of that larger experience.

Sell hotdogs? Instead of blogging about hotdogs try blogging about baseball (according to the national hot dog and sausage council major league ballparks were predicted to serve almost 22 million hotdogs per season! ). Discuss the fine points of the difference between a Dodger dog, a Chicago dog or a hot dog at Fenway or Yankee stadium.

Talk to Your Customers

People become passionate because of the experiences they have had. Find real stories that connect customers to you and to each other and build communication around the topics of those stories. Being the connection point between customers with shared passion will make your brand part of the glue in their relationships with each other.

A Motorcycle event promoter redesigned all their promotional content for a Memorial Day motorcycle show around honoring fallen U.S. troops. Fans responded with social shares, comments, and huge event response because they wanted to honor those they were close to. Sure they were Bikers and they wanted to go to a bike show, but the social traction gained by connecting to that larger issue massively improved the pre and post-show sharing. Following the event the tagline “Because They Died We Still Ride” continued to circulate the web.

What Passion Points Can You Tap into with Your Customers?

What passion points are consistent between your leadership, staff, and customers? Leverage some of those things as the center of your Facebook content.

Four Words That Will Whip Your Marketing Into The Best Shape Ever!

America’s biggest problem in marketing is the exact same problem we have with our waistlines. Too many marketers, marketing departments, corporate entities, and brands have a plain lack of discipline.

Being attractive takes work, in physical reality drive thrus, ice cream, and sleeping late are all nice indulgences but being in shape physically takes discipline. So does whipping your marketing into shape. A haphazard email strategy, or a binge and purge style inconsistency in marketing is the quickest way to unpredictable and unsustainable results.

We seem to have an “I’ll go to the gym when I need to lose weight” mentality.

Snap the hell out of it people. You can’t wait for a problem to appear to start looking for a solution. Want to build a better blog? Want to run a tighter web marketing program? Want to lose 10 pounds the solution is the same.

Do Something Every Day.

Don’t expect miracles, and don’t stop at the first signs of success, or lack thereof.

Rockstars don’t stop practicing because they put out a good record. You shouldn’t stop marketing just because your product or service suddenly got some good press or surpassed your quarterly goals. (you do have goals don’t you?).

What are you doing today to get closer to a goal? If your answer is You aren’t sure, or you don’t know, or nothing…Then I guess we already know you have the same problem as everyone else. Congratulations you suck too. Now drag yourself out of the muck and DO SOMETHING!!!!

Lessons from a 5 Year Old Drummer Who Owns Youtube Marketing

5 year old Drummer Jonah Rocks has used social media to build a huge fan base, sell T-shirts, gain sponsors and share stage space with some of the biggest names in rock and roll including KISS, Bryan Adams, and more.

Check out this video to see this kids amazing talent and read below to see the key takeaways you should gain from his success.

Leverage Related Content Filters

Key to Jonah’s success was taking some of the hardest drum songs in rock and roll and playing them on camera and posting on youtube where peopel would find them by mistake. By positioning his content in a stream people were already browsing for he gets thousands of views just form youtube’s related content filter. Notice his cover of Chop Suey by System of a Down with over 600,000 youtube views!

Be Sensational With Content Titles

Every Jonah Rocks video has a title like “Rush – Tom Sawyer, 5 Year Old Drummer, Jonah Rocks” it’s super clear aout the content it says exactly why it’s out of the ordinary and any Drum aficionado knows that anything by Rush is super challenging and would love to see a 5 year old tackle a song that gives most long time pro drummers nightmares of carpal tunnel syndrome.

Build a massive Volume of Content

There are videos posted month after month of this kid for a span of two plus years and it wasn’t until he had over a years worth of content that he got an invite to a KISS concert and got to play on stage during sound check. His consistent posting built a repository of content that proves his viability to the industry and has leveraged him into opportunities that otherwise would take over a dozen years in the traditional channels.

Lead with Personality and FUN

Part of the allure is watching a 5 year old with a mo-hawk showboat playing one handed while he rocks out and headbangs away just like the big guys do. his stage presence on video is part of what makes his videos worth watching end to end. The levelof fun he is having is infectious and that is why video is so awesome of a medium for him. you need to find how to make your personality and your passion for your content infectious because that is the real secret sauce that separates one great piece of online content from the rest of the schlock out there that no one reads or comments on or share.

Good luck and don’t forget if you’re going to go at this online marketing thing GO BIG!

SEO as you know it is Dead! NEW SEO in the Social Media Age

“if we don’t fix Web pages for google, what are we going to do?”

And that is the very crux of textbook SEO’s diminishing value.

I’ve gone on record as saying, “The Web is no longer just a collection of HTML pages linked together. It is a network of networks of people who are totally connected to each other. I believe it’s the understanding of these connections that will shape not just search, but all of marketing.”

the above text is an excerpt from web 2.0 is just so 2008 by Mike Grehan for ClickZ.com

and Mike is right

SEO as a “lets engae google because that is where peopel start their web experience” concept is rapidly diminishing.

The Web has become a component of our social culture. In our society before the web (remember pre 1995) people used to get reffferals to businesses to find the solutions they needed. and now websites like stunmbleupon, twitter, digg, buzz up, alltop etc all do the same thing.

As humans we still rpefer to do business wiht someone that somneone we know or trust already knows or trusts.

I’ve been in web marketing for 10 years and have found one truth across all sectors. Search generated traffic almost exclusively produces customers who value low prices over quality of service or quality of customer experience. And that’s becasue broad search customers are the least educated consumer in the marketplace. that’s not to say they arent valueable they are. 

A better educated consumer is more valueable, more loyal, and ultimately easier to persuade into buying.

As a business person I try to align myself with brands that are not purely price driven competitors. Becasue no one searches for exotic luxury car and prepares to buy a Bentley ‘cuz they saw one on Google.

It’s about building a real brand presence on the internet. engaging people on twitter, and facebook, and even on forums that relate to your product or service. Leverage these relationships to building a strong brand story online through multiple interconnected touch points. This is where savvy marketers are going for 2010 and beyond hurry up and get cracking.

The is the dawn of online positioning.

The next decade will bring about a time where we use multiple online media channels to build a brand position and we will see searches become much narrower. People will search more for specific products and brands rather then for broad generalizations for types of products and services.

Use the online socialmedia spehere to build a top of mind awareness with your customer so they think I need starbucks instead of I need coffee. then all of your traditiona SEO aware competitors will compete for the lowest common denominator of customer still searching for coffee, while you rake in the cash selling overpriced steamed foamy milk!

Now go do something I’m going to drink my Doppio Espresso Macchiato with Carmel!

Obama Online Campaign Videos Impact on the Election

Social network video dissemination certainly wasn’t the only reason Barack Obama won the election, but his campaign’s deft use of it played a role in the senator’s success, according to digital video expert Rajeev Kadam.

Reprinted from http://www.ClickZ.com
By Fred Aun, The ClickZ Network, Nov 7, 2008
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Kadam, CEO of divinity Metrics, which tracks online video uploads and views for advertisers, said his company analyzed more than 200 online video platforms during more than 400 days of the presidential campaign. The firm analyzed not only the number of videos uploaded by the McCain and Obama campaigns, and by amateurs, but also the numbers of views they attracted.

According to divinity, 104,454 videos about Obama were uploaded during the campaign, and these were viewed about 889 million times. The 64,092 videos about McCain were viewed 554 million times.

“You can see just how much Barack Obama did with social video,” said Kadam. “He was very, very participatory in that field and it really did help him with younger audiences.”

Kadam said McCain’s videos attracted a “slightly older audience” than did Obama’s. Not much of a surprise there, but Kadam said he was impressed with the sheer number of video uploads and views the campaigns engendered.

Men were responsible for the overwhelming majority of campaign video viewing. This was true for both candidates, as female viewers never exceeded 25 percent of the total for either Obama or McCain.

Kadam noted both candidates were the subject of many YouTube videos, created both by their campaigns and by amateurs. He said a large number of videos were posted and later deleted. This happened mainly to amateur videos showing campaign staff mistakes, to those with distasteful content, and to those violating copyrights.

Spikes in viral views of Obama videos happened during the primary campaign in March as people sought videos related to speeches by Jeremiah Wright and Obama’s reactions. Another spike occurred at the end of May, when pastor Michael Pfleger bashed Hilary Clinton, according to divinity.

For the presidential campaign, divinity Media “measured across the entire landscape of video,” said Kadam. “YouTube is one of the biggest of the 200 platforms, but there are other sites out there.” He mentioned Dailymotion.com, Metacafe, peer-to-peer platforms like BitTorrent, and MySpaceTV.

So what can advertisers learn from the campaign video research? “The importance of identifying audiences and figuring out how to strategically engage them,” said Kadam. “The political candidates are very much like brands. They want to go out and get their messages heard. Brands are in the same position.”