“if we don’t fix Web pages for google, what are we going to do?”
And that is the very crux of textbook SEO’s diminishing value.
I’ve gone on record as saying, “The Web is no longer just a collection of HTML pages linked together. It is a network of networks of people who are totally connected to each other. I believe it’s the understanding of these connections that will shape not just search, but all of marketing.”
the above text is an excerpt from web 2.0 is just so 2008 by Mike Grehan for ClickZ.com
and Mike is right
SEO as a “lets engae google because that is where peopel start their web experience” concept is rapidly diminishing.
The Web has become a component of our social culture. In our society before the web (remember pre 1995) people used to get reffferals to businesses to find the solutions they needed. and now websites like stunmbleupon, twitter, digg, buzz up, alltop etc all do the same thing.
As humans we still rpefer to do business wiht someone that somneone we know or trust already knows or trusts.
I’ve been in web marketing for 10 years and have found one truth across all sectors. Search generated traffic almost exclusively produces customers who value low prices over quality of service or quality of customer experience. And that’s becasue broad search customers are the least educated consumer in the marketplace. that’s not to say they arent valueable they are.
A better educated consumer is more valueable, more loyal, and ultimately easier to persuade into buying.
As a business person I try to align myself with brands that are not purely price driven competitors. Becasue no one searches for exotic luxury car and prepares to buy a Bentley ‘cuz they saw one on Google.
It’s about building a real brand presence on the internet. engaging people on twitter, and facebook, and even on forums that relate to your product or service. Leverage these relationships to building a strong brand story online through multiple interconnected touch points. This is where savvy marketers are going for 2010 and beyond hurry up and get cracking.
The is the dawn of online positioning.
The next decade will bring about a time where we use multiple online media channels to build a brand position and we will see searches become much narrower. People will search more for specific products and brands rather then for broad generalizations for types of products and services.
Use the online socialmedia spehere to build a top of mind awareness with your customer so they think I need starbucks instead of I need coffee. then all of your traditiona SEO aware competitors will compete for the lowest common denominator of customer still searching for coffee, while you rake in the cash selling overpriced steamed foamy milk!
Now go do something I’m going to drink my Doppio Espresso Macchiato with Carmel!