Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Facebook Marketing

The Do’s and Don’ts of Advertising on Facebook
Yes, you should consider advertising. Yes, you can start with Facebook ads. Yes, you can learn how to Continue reading Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

SEO as you know it is Dead! NEW SEO in the Social Media Age

“if we don’t fix Web pages for google, what are we going to do?”

And that is the very crux of textbook SEO’s diminishing value.

I’ve gone on record as saying, “The Web is no longer just a collection of HTML pages linked together. It is a network of networks of people who are totally connected to each other. I believe it’s the understanding of these connections that will shape not just search, but all of marketing.”

the above text is an excerpt from web 2.0 is just so 2008 by Mike Grehan for ClickZ.com

and Mike is right

SEO as a “lets engae google because that is where peopel start their web experience” concept is rapidly diminishing.

The Web has become a component of our social culture. In our society before the web (remember pre 1995) people used to get reffferals to businesses to find the solutions they needed. and now websites like stunmbleupon, twitter, digg, buzz up, alltop etc all do the same thing.

As humans we still rpefer to do business wiht someone that somneone we know or trust already knows or trusts.

I’ve been in web marketing for 10 years and have found one truth across all sectors. Search generated traffic almost exclusively produces customers who value low prices over quality of service or quality of customer experience. And that’s becasue broad search customers are the least educated consumer in the marketplace. that’s not to say they arent valueable they are. 

A better educated consumer is more valueable, more loyal, and ultimately easier to persuade into buying.

As a business person I try to align myself with brands that are not purely price driven competitors. Becasue no one searches for exotic luxury car and prepares to buy a Bentley ‘cuz they saw one on Google.

It’s about building a real brand presence on the internet. engaging people on twitter, and facebook, and even on forums that relate to your product or service. Leverage these relationships to building a strong brand story online through multiple interconnected touch points. This is where savvy marketers are going for 2010 and beyond hurry up and get cracking.

The is the dawn of online positioning.

The next decade will bring about a time where we use multiple online media channels to build a brand position and we will see searches become much narrower. People will search more for specific products and brands rather then for broad generalizations for types of products and services.

Use the online socialmedia spehere to build a top of mind awareness with your customer so they think I need starbucks instead of I need coffee. then all of your traditiona SEO aware competitors will compete for the lowest common denominator of customer still searching for coffee, while you rake in the cash selling overpriced steamed foamy milk!

Now go do something I’m going to drink my Doppio Espresso Macchiato with Carmel!

WTH is Iron Shirt Ink?…..It’s All About Customer Love!

Ok here’s the deal, you as a small business want to turn your prospects into customers, turn you customers into repeat customers and your repeat customers into fans.

Fans are the key idea, the kind of fans that will wear your t-shirt, or get your logo as a tattoo (INK) and Iron because when you do this your brand is tough, and can chase other brands out of your market space by sheer customer love.

So that’s the idea use the web to make fans and the customer love supports your brand position. Simple and effective. We help you Win Prospects, Drive Repeat Customers, and Make Fans.

By the way as a shameless plug we also have our own t-shirts so If you like the idea of your customers being your fans you can wear the Iron Shirt Ink brand t-shirts too.

Now back to building customer love. It’s about relationship. Your customers have to feel like you put their best interest first. Like you are a part of the culture they love and like they can identify their independence by identifying with you.

In the online realm that means first a website that your customers want to use and second a bunch of online interaction points that your customers see regularly. Email, MySpace, FaceBook, Digg, Your Website, What Your customers say about you in their blogs, what they read about you in the news, what they hear in podcasts, on the radio and more. It’s all a part of your web presence and the better your presence the more it will lead to customer love.

That’s what we are about,, that’s what we help customers do. Win Customers.