Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Facebook Marketing

The Do’s and Don’ts of Advertising on Facebook
Yes, you should consider advertising. Yes, you can start with Facebook ads. Yes, you can learn how to Continue reading Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Facebook Marketing

Top 5 Tips to increase fans on Facebook Fan Page
Basics for dummies! Continue reading Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Are you a Mobro? What Mustaches Can Teach Us About Leveraging Twitter #Hashtags

Imagine you sell men’s grooming products. You want to boost sales before the holiday but don’t have a sizeable footprint in the market and want to reach more men who require grooming.

Sounds daunting but challenges like this are overcome every single day. The trick is to find a niche community of web users who are already engaged around a topic and join in the fray.

This month you should be active in the #movember hashtag that stands for Mustache November and has 6.9Million page results on Google for “movember” related content. Get involved in that content stream and you could be the coolest purveyor of mustache wax on twitter and facebook.

Being the coolest also means being valuable to the #mo-growers that are raising awareness for prostate cancer. The strategy must be fully fleshed out. Not just “tweet on the #movember hashtag”

Do not just spam the hashtag

Spend the time and build real content and real relationships. You will get more traction out of answering some questions and being a genuine human than you will link spamming the hashtag. Your first posts in a hashtag are building context for your links to your own content later. But when you link make it stuff that is actually helpful to the other members of the hash tag.

Develop Specific Content for the theme of the hashtag

  • Instructional video on how to properly wax your mustache.
  • Info graphic that shows a variety of different mustache shapes and how to trim them.
  • A Flickr photo set of the top 10 manliest mustache wearers of the modern age.
  • Build a facebook and twitter sharing tool that will allow guys to tweet abouth their support of #movember linking to a photo of the style of mustache they are growing.

Develop a Sales Strategy in Parallel with the hashtag activity

Run a promotion that a percentage of sales of mustache grooming gear from your co purchase in November will go to fund prostate cancer research via #movember
Allow users to tweet or facebook post after purchase that they just bought mustache grooming products and that $X.XX of their purchase is going to support prostate cancer #movember.

This is a full on strategy for leveraging a hashtag. Don’t think the hashtag you are looking at is worth that much effort? Then pick a better hash tag or watch your competitors lambaste you in mustache wearing victory!

How To Stand Out in a Sea of Web Content

The Great Wave by Aurore Colson

You’ve heard it said that content is king but with the 30 billion shares per month on Facebook, 200 million tweets per day on twitter and more than 48 hours of video posted to you tube each minute. How will your content for your business actually get noticed in that massive deluge of information?

The Answer: Passion

The beauty of the web for users is the ability to find exactly what we want when we want it. And most importantly to stay connected to subjects we are passionate about. People are passionate about sports, about decorating, about cooking, about wine, about celebrity gossip, about humanitarian efforts in Japan. As marketers it is our job to find topics of passion around which business owners and customers will connect in a meaningful way.

People Don’t Care About Things. They Care About Experiences with Things.

That is what our blogs, our videos, and our social shares have to center on if we want them to be meaningful. Engage readers, viewers, friends and tweeps in experiences, conversations, and topics they care about and make the things we sell a part of that larger experience.

Sell hotdogs? Instead of blogging about hotdogs try blogging about baseball (according to the national hot dog and sausage council major league ballparks were predicted to serve almost 22 million hotdogs per season! ). Discuss the fine points of the difference between a Dodger dog, a Chicago dog or a hot dog at Fenway or Yankee stadium.

Talk to Your Customers

People become passionate because of the experiences they have had. Find real stories that connect customers to you and to each other and build communication around the topics of those stories. Being the connection point between customers with shared passion will make your brand part of the glue in their relationships with each other.

A Motorcycle event promoter redesigned all their promotional content for a Memorial Day motorcycle show around honoring fallen U.S. troops. Fans responded with social shares, comments, and huge event response because they wanted to honor those they were close to. Sure they were Bikers and they wanted to go to a bike show, but the social traction gained by connecting to that larger issue massively improved the pre and post-show sharing. Following the event the tagline “Because They Died We Still Ride” continued to circulate the web.

What Passion Points Can You Tap into with Your Customers?

What passion points are consistent between your leadership, staff, and customers? Leverage some of those things as the center of your Facebook content.

Top 10 Most Viewed Internet Marketing Blog Posts of 2010

I’ve scoured over the site stats to let you all know what you thought was the most important content I’ve provided this year. Here are the results. in 2010 the 10 most viewed articles I’ve written are listed below.

The content ranges from Facebook, to Foursquare, to wordpress plugins but the big buzz in 2010 you can probably guess TWITTER. If you missed some of these articles please give ’em a read your peers liked them so you might to.

Please comment and let me know if you would like to see any followups to these in 2011 or add any updated insights since some of these were published quite some time ago in internet years.

Number 10: Social Media Offers Intimacy of Classic Mom and Pop Local Businesses

Number 9: Marketers Say Email is Delivering Better than Social Networking

Number 8: How Discoverable are You on Social Media?

Number 7: Philanthopy + Social Media + Leverage = Awesome!!!

Number 6: How 1 Tweet Generated National News Coverage for a Small Company in Less Than 24 Hours

Number 5: List of Active FourSquare Badges

Number 4: Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

Number 3: 100 Facebook Marketing Techniques You Can Use Right Now

Number 2: Top 10 WordPress Plugins to Turbo Charge Your Internet Marketing Efforts

Number 1: 20 Twitter Bios that demand Attention

Top 10 Twitter Tips for Beginners

Is it finally time to take the Twitter plunge? The free service that lets users micro-blog 140 characters at a time had accumulated around 1.9 million users as of December 2008, according to comScore. If you are just now jumping on the Twitter bandwagon, or are intimidated by your inexperience with Twitter etiquette and acronyms, allow us to share some Twittery tips that will make your experience easier and more enjoyable.

1. Shrink Your URLs

One of the most common uses of Twitter is sharing links. But you only have 140 characters to work with, so instead of sharing a long URL, use one of several URL-shortening services to shrink that link. Some of our favorites include tinyurl.com, is.gd, ow.ly, and bit.ly.

2. RT = Retweet

If you want to copy and paste someone else’s tweet, that’s totally accepted and appreciated, as long as you give the original tweeter credit for it. Just put “RT @name” in front of their tweet and post it yourself.

3. Direct Messaging

With Twitter’s direct-messaging (DM) function, you can send a private 140-character message to another user, kind of like abbreviated e-mail. However, you can only direct message Twitter users that are following you.

4. Use the @ Sign

To create a reply or to give someone props on Twitter, simply place an @ sign in front of their Twitter name. If it is a reply, the @ sign must be the first character of the tweet. To see replies to your own tweets, click on @Replies from your profile page.

5. Search For Your Friends

Search.twitter.com works well for finding your friends, celebrities, or organizations, or for searching for specific topics you’re interested in.

—next: Twitter Tips 6-10 >

6. Categorize Your Tweets for Added Visibility

If you’re tweeting about a popular subject (Obama, Lost, etc) putting a # in front of the subject makes it easy for others to find your tweet, and perhaps they will want to follow you. For example, when the plane crashed into the Hudson River in January, #flight1549 became a popular tag and search term.

7. Share Pictures

People love sharing their photos with the world, and some even break news with them, like Janis Krums, who used TwitPic to post one of the first up-close photos of Flight 1549 on his Twitter feed. Services like TwitPic let users easily upload their photos and post them directly to Twitter.

8. Tweet from Your Phone

Twitter allows you to update your status and receive updates via text message. Under Settings, go to the Devices tab and enter your phone number to start sending and receiving mobile tweets. If your incoming tweets/texts are overwhelming you, disable this option by going back to the same panel and following the instructions.

9. Pick a Good Desktop Client

With desktop clients such as TweetDeck, Twhirl, and TwitterFox, you can receive tweets in a much more manageable fashion, especially if you follow a lot of people, respond often, and use direct messages a lot. TweetDeck, for example, allows you to create specific groups, if you want to split your feed into individual columns.

10. Download a Mobile Client

If you have a BlackBerry, an iPhone, or another smartphone with Wi-Fi or 3G access, a mobile client might be a better option than using text messages. Mobile Twitter clients worth checking out include Twitterific, TwitterBerry, PocketTweets, and Twidroid.

You can even follow PCMag on Twitter! Find us at http://twitter.com/pcmag, and follow AppScout and Gearlog too!

Copyright (c) 2009Ziff Davis Media Inc. All Rights Reserved.