How To Get More Likes And Comments On Facebook This blog post from AllFacebook is worth reading, and bookmarking it for future references. It tells us everything from simple interaction experiences to ratio and frequency and how to deal with difficult fans.
Welcome to CSS Basics I stumbled into this. It’s definitely worth sharing and definitely worth reading if you want to do anything productive this weekend and have the time. 18 Chapters that explain CSS to its basics and then some. Enjoy!
6 Reasons Great Content Fails
It happens to the best of us: we get creative, develop great content and all of a sudden: it fails to spread. We’re shocked and disappointed and don’t understand, so check this article that the folks from HubSpot were so kind to write to help us creative minds.
Occupy wall street works so well because saying it once paints a vivid mental picture and then add the images of the real event, the massive activity on social networks and the consistency of the press coverage and a short period has built a simple protest into one of the first ever a “branded protests” where the activists have unified under one brand idea.
How well does your brand create an immediate mental picture? Does that picture connect directly to the most important part of your brand story and promise to your customers?
Leverage Existing Memes
we are the 99% was an ongoing meme that the occupy wall st folks adopted in order to rapidly spread the message by leveraging common knowledge to make their key point. the 99% always sound powerful and as a result in this case the un-represented 99 are speaking out to take back the power they should wield based on numbers.
Taking a twist on what people already know is a great way to deepen their relationship with your brand, product, or service. particularly if you hit a deep emotional reality. connecting Americans to the idea that they are part of the group protesting whether they like it or not incites a response at an emotional level and it encourages deeper reflection. What common knowledge or popular content memes can you leverage to drive emotional response?
All of this great branding and messaging made no impact untill the people actually started showing up on wall street and then in cities all over the country disrupting the normal flow of day-to-day life and forcing an audience.
We can’t all take to the streets with signs and banners, or pitchforks and torches for that matter but we can look for opportunities to reach large groups with a disruptive message.
empowering people who wanted to “make a difference” but didn’t have a clear direction on how to get involved with the occupy movement and providing them with signs, social media content and more allowed the community to stretch beyond the expected liberal borders into a larger group of political idealists.
Does your message have an active hashtag? get on it. getting people talking in an open forum but using your hashtag on twitter is a key part of getting the 99% to carry your message forward.
How will your marketing strategy be inclusive of the social media realm? What tools can you provide for your supporters to re-tweet, like, share on Facebook and Twitter etc. this is the new face of marketing and missing these engagements is a direct path to un-realized potential customers.
Have A Clear Desired Outcome
this is the part the 99% have yet to do right. as marketers it is our job to know exactly why we are doing a marketing activity and offer a direct and easy response process for the people we are reaching to take action in a way that is in line with our desired outcome.
getting lots of attention and press and awareness is great but you must have a clear call to action right behind that awareness otherwise you are missing a big opportunity for revenue.
Five basic tips on merchandising and conversion Depesh Mandalia from the Econsultancy blog, shares five tips on basic merchandising and conversion. The importance of how online and offline marketing is diverging and every medium is important.
newest in the line of online advertising whores ( read creative entreprenuers) is Jason Sadler of IWearYourShirt.com yes it’s exactly as it sounds you pay face value for a the day of the year ie jan 1 is $1 and December 31 is $365 and of course you send him your t-shirt then he blogs about wearing it and shows you as a sponsor on his website for the month.
not a bad novelty marketing idea go check out some of the opportunistic companys that have bought jason’s chest space.
the folks at web designer wall and at webcopyplus did a great job compiling this article that shows what web users are rapidly turned of by. with ever climbing bounce rates and a constantly expanding volume of sites these points could be the difference in your site working for you and your site turning away potential customers.