Are You “Eating Your Own Dog Food”? The biggest key to succesfully leverage social media

So often we see companies that want to “leverage social media” but aren’t actively engaged in digital communities. It’s an easy mistake. you get busy. Digital relationships become less important to manage than the ones with customers who call or walk into your business.

But this transactional view of digital media is the marketing equivalent of a startup that doesn’t eat it’s own dogfood. Credibility suffers when visibility declines.

Activity in the Right Communities Produces Measureable Value

Key is understanding which communities are valuable and tracking a way to connect from digital community to realized revenue. It’s the stuff that most agencies don’t want to dig into because it requires *gasp* accountability to the metrics.

we see this as the biggest change in the digital marketing realm. we know if it’s really working. more visits are real. increased inbound calls are real, foot traffic is real, ticket sales are real, product sales are real.

If you aren’t getting these from the digital environment maybe its time to rethink your dogfood.

Why Your Facebook Page Is About To Lose Likes

Don’t Panic..

Facebook is releasing a really logical much overdue change that may improve your engagement stats.

Facebook is updating page likes counts to remove likes from deceased and permanently inactive facebook accounts.

As of writing this article every facebook page shows every like ever earned. But what happens when some of those likes are from deactivated accounts? or memorialized users who have passed away?

Facebook has decided to remove their likes. this means going forward your like numbers will be a little more fluid as humanity changes. the like number is becoming more ephemeral. more of a barometer for who likes you right now. not who ever liked you at any time in history.

If you have a relatively new facebook page and only a few dozen followers you may not notice a change at all. If you have Thousands, or MIllions of fans collected over the last several years this “small” change could swing your like numbers somewhat significantly.

This is a really good time to explain to your team why reach, engagement and growth rate are for more important than total likes. If you have likes a s part of your social media success metrics or not many team members may benefit from this feedback now. Infact this correction in like numbers may increase your engagement rates.

 

 

Big Brands Take Top level Domains To TUMBLR

We met with an old friend and Tumblr brand strategist inside Tumblr’s NYC HQ last week and talked about what’s happening with brands on TUMBLR.

We were shocked to hear that 5 global brands have already moved top level domains to Tumblr.  That’s right global brands are dumping their websites in favor of a micro blogging platform.

 

1. Coorslight.com

Coorslight.com now powered by Tumblr

2. AmstelLight.com

Amstellight.com now hosted on Tumblr

3. Skittles.com

Skittles brings the Rainbow to Tumblr (unicorns optional)

4. Ruffles.com

Ruffles moves to Tumblr with the #roughlife campaign

5. Ivory.com

Ivory Soap move there top level domain to Tumblr

Let’s look at why:

Infrastructure

Tumblr has a world class hosting infrastructureBacked By Yahoo and With a cadre of developers dedicated to improving Tumblrs awesome every day. End to end software, server and connectivity all in one house with paired software and hardware improvements) this is what makes great web properties run really well. and what most dedicated servers are supposed to be before they fall well short of the mark of excellence. How do we know Tumblr will be good at this? Remember GEOcities. Yeah so do we. In 1999 GeoCities was acquired by Yahoo!; at that time it was the third-most visited Web site on the World Wide Web. There were at least 38 million user-built pages on GeoCities before it was shut down in 2009 (Good job Yahoo). But TUMBLR has revenue, a feat Geocities was too before it’s time to get big brands into.

Baked in Virality

Every piece if content is super easy to engage with, share, and reblog. Instead of betting big on a Facebook page where you are waiting to get .1% of Facebook’s total traffic to your page and then even less to click through to your website. The whole branded web experience lives in a native environment with 199.1 visitors per month.

Built for Mobile

The Tumblr experience strips all of the fluff out of web browsing and puts as little as possible between the user and the content. Window dressing is nice but todays web user is on a mobile device, driving, Swilling a half-caf soy latte, and trying to get the 3 year old in the back seat to daycare and get to work on time. It fast. It only takes a thumb to manipulate, Youtube videos play in place, Instagram photos show in place, and stuff can be automatically shared from Tumblr to Facebook. TUMBLR is built for the dual screening multi tasking over caffeinated, ADD stricken american consumers. As a result 50% of active Tumblr users are on mobile.

Content Comes First

Conversation on Tumblr are ONLY around shared content. No content no interaction. No annoying posts like “my cat rolled over” that still keep the mass market at arms length from Twitter. Nor the deluge of auto-selected Cyberdyne curated Hal 9000 controlled content from fbook. (sorry Mr. Z.) and unlike GPlus people actually use it because it’s built for people not software.

Advertising Opportunities

Tumblr is not a DIY mass market ad platform yet ( and we hope they don’t race to the bottom to become one) Tumblr has real advertising for real scale companies. The little guys can get by on producing awesome content and leveraging virality. Tumblr’s leadership is treating the channel with some respect and making sure the brands getting first page promoted Status and mass outreach are capped with reasonable enough minimums that the users feeds aren’t overrun by advertising and promoted clickbait. They’ve even partnered with agencies to build strategies hand in hand with their advertisers.

It’s Time To Test Now!

Our visit made us rethink our relationship with the social web. Committing to go all-in on Tumblr is letting a handful of early adopting brands turn every post into an easy to find, easy to interact with and easier to share trackable nugget of content marketing gold with the full hereditary nature of Viral shares plain to see and analyze. No more digging through wonky analytics to find influencers, it’s all super transparent to you and your followers and the influencers.

We are starting to believe that If you have a consumer facing brand a custom Tumblr site and a strong Content strategy may be a bigger winner than most any other CMS on the market. Stay tuned for some tests as we look at how Tumblr performs in moving feet not just mouse clicks.

 

Why the ALS #IceBucketChallenge is Winning

Many people are experiencing some annoyance and fatigue from the ALS ice bucket challenge taking over their news feed on social media. The reality is awareness of a need produces discomfort and discomfort produces action.

This silly idea with little budget and little production involved has caused enough annoyance to shift complacency. The Ice bucket challenge is a testament to the power of social media to get the world to notice the needs of a few who are in mortal peril. This is why we believe in social media as the modern engine for discovery of ideas and opportunities.

 If the ice bucket challenge videos are becoming the internet equivalent of a rock in your shoe then they are working.

Complacency is the enemy here. Anthony Carbajal made this awesome vide about why this is so important. Watch the whole thing. it’s worth it.

In his video Anthony comments that only 30,000 people in the U.S. have ALS and he is one of them. He is fully aware that there is little hope because there is no cure and no conclusive treatment for ALS. The afflicted population is not a large enough problem to be economically viable for drug companies to solve. With the high costs of research, testing, and trials for FDA approval. all 30,000 of these people are sentenced to a slow and painful deterioration and eventually death.

This isn’t because drug companies are bad.

Small populations like the ALS market are a hard problem for profit industry to solve. that’s why Non Profits like ALS TDI exist. If regular people band together to give to the research to help find a drug the research can be done outside of the for profit world and can hopefully move towards a cure of this rare and deadly disease.

In 1999, James Allen Heywood realized that a gap exists in the preclinical development of therapeutics for ALS and founded the ALS Therapy Development Institute (ALS TDI) as an independent research center with a singular focus: develop effective therapeutics that slow and stop amyotrophic lateral sclerosis (ALS, Lou Gehrig’s disease). As a 501(c)(3) nonprofit organization, ALS TDI becomes the world’s first nonprofit biotechnology company.

The ALS ice bucket challenge is a simple way that this research organization has reached and mobilized thousands of new donors and generated more capital to drive medical research that has no requirement to produce a direct profit for the financial backers. The Social campaign is groundbreaking in its simplicity and virality and the organization is groundbreaking in its method of addressing the problem.

Roguebotic will not be making a video. We think Anthony’s video is more effective than any we could make. We will be making a donation to ALS TDI to support this great work.

 Read more about the ALS TDI here: www.ALS.net

 

Step By Step Social Customer Discovery via Facebook for less than $50

 

The first step to launching/ marketing  a new business, product, or service is to make sure there is a product/ market fit.

The lean startup methodology says identify customers BEFORE you deploy resources to build a product or service

You must ID product market fit before any other work happens otherwise you risk wasting resources building the wrong thing. Instead of spending countless hours and tens of thousands of dollars building a product that no one wants you can test small and determine if your product solves a problem people want solved. Most products or services can save thousands in development by learning what customers want instead of guessing.

Lets say we are going to launch a new line of trendy kids clothing patterns for toddlers that moms can download and sew called KidCouture

Here is what you need

A description of your customer

Who will buy this? it’s not the toddlers. It’s probably moms, and not just any moms but moms who like to sew and make clothes for their kids. Not just any clothes though, trendy clothes. Now that we know who we are serving we need to figure out why they will buy from us.

A clear value proposition

This must be a one sentence or phrase description of what you will deliver to your prospective customer. This is the center of your business model.

The narrower the focus the better. Even if your product will do lots more figure out the shortest way to describe the core benefit of what you will do.

For our clothing patterns we think that moms will want these patterns because they are trendy, easy to make, and cheaper than fashion brands. So we will want to test Three functional Benefits

  • Easy to make
  • Value for money
  • Design conscious

Remember we are testing here so we can see if we have a fit with the market. we don’t want to test just one idea we want to test a couple ideas and see which one connects.

Our first 3 value test value props are:

  1. KidCouture downloadable DIY clothing patterns you can easily make for your toddler.
  2. Clothe your kid for less without looking homespun KidCouture downloadable patterns you can sew.
  3. Have the best dressed baby on the block download designer patterns you can sew for your toddler from KidCouture

Remember we are looking to see if people want this so all we need now is a way to test if they will respond to one of these value propositions.

 

Describe how you plan to deliver on the value proposition

The value proposition gets the potential customer to come to our test page. From there we want to see if we can get signups for our mailing list. We need to give them just a little more info to support the value prop, then get out of the way and let them respond.

We can test a description like:

KidCouture takes top designs from brands like Burberry, Ralph Lauren, Prada, and Alexander McQueen and shrinks them to toddler proportions then provides you with a pattern and some ideas for colors and materials to bring the designer look to your DIY Kid clothes.

All of our patterns are easy to follow and will have your kid looking fierce in no time.

Ask for an email address

You are looking for early adopters here so they are people who like to be first and like to know what others don’t. play on that. you will revise once you have some established market to go after the middle of the bell curve but right now we only need to talk to the early adopters because they are who will try us out anyway.

Try:

Get on the insider list to receive our first sample patterns the minute they are available signup with your email below.

Promote the Page

Your value propositions will be your ad text. since we want moms we are going to Facebook first. Where we can target

123,260 people
who live in the United States
between the ages of 25 and 45
inclusive who are female
who like #Sewing, #Fashion, diy fashion make clothing 3 or making clothes
who are in the category Parents (child: 0-3yrs)

We can reach these moms on facebook for less than $0.75 per thousand impressions. To get a good sample we want to get at least 50k impressions so a budget of $37.50 is enough for our first test

Track Your Results

There are three key metrics we want to find from this campaign.

  • how many ad views does it take to get a click to the landing page
  • how many landing page views does it take to get an email signup
  • Are there enough customers in this market assuming a 2 to 5% conversion rate from your email signups?

This quick test should take just a few days to run and give you information that you can continue to build from to make better decisions about product market fit.

If the numbers support moving forward you can go into product development. If the numbers do not support going forward go back and re-test with market parameters, or with different value propositions until you have enough results to decide to move forward, or pivot your concept.

How to Use the New Facebook Timeline for Pages

Facebook has just thrown a shot across the bow of marketers who are more interested in list-building than community-building and it’s about time.

The idea behind Facebook Timeline is to create valuable content by sharing a story and connecting to fans not forcing a “like” through a tab or a banner.
Controlling blatant advertisers and keeping the platform social first with its super narrow policies that demand NO CALLS to action and NO references to “liking” or “sharing” in cover photos is such a powerful way to force brands to be social not ‘salesy’.

The Key Changes

More Carrot less stick….
Forcing a “like” in order to gain access to “premium content” was a tactic used by many Facebook pages and it is officially dead. With Facebook’s shift to a cover photo and timeline, brands must think about developing an engaging social experience with their fans more so than bribing them or using Facebook to drive action on other web properties. It gives the “social” back to social network: keep up relationships by sharing and listening.

Your new cover-photo is 810px wide instead of the old 520px wide banner. That’s your chance to win a ‘like’. No more “premium content for fans only” or contests for fans only, so get creative!

Put Social Engagement First ….
If you’re still protesting the change, then there is something you need to know: Timeline isn’t bad. In essence, it’s a way to document life and highlight important events for your brand. People like seeing how brands have grown and changed. They want to be a part of your brand story because your brand is a part of their story. If you give them interesting content they’ll engage and share.

Think of your Facebook fan page as your digital social life. Timeline makes it easier to give your fans the ability to involve you in their hangout space. because the reality is Facebook is their space to control not yours.

Engage the Open Graph
The Facebook guys started this process by integrating apps that took a “traditional web experience” and wrapped it inside the four walls of Facebook. Now, with Timeline, they are going a step further and telling you that if your brand wants to interact with Facebook-users, you will have to actually use the functions of Facebook that users are there for. This is probably the best move by Facebook to avoid the ghettoization that has plagued its competitors.

The New Strategies

Showcase Your Brand Personality:

Your cover photo matters the most. Think of it as the cool-whip on your apple pie: yes, you can live without it but if you want to spark a reaction to a fan then you must have it. There’s an “about me” section right under your cover-photo: make it memorable with one or two impactful sentences.

Ford uses the space beautifully in their new Ford Mustang page, using the iconic pony as the thumbnail and then building the full view of the mustang grill in the cover photo really hits home with mustang fans. The About continues the legendary mustang story reminding fans exactly why they like mustangs.

How Fors uses Facebook timeline to promote the Mustang

Use Milestones:

The day you opened is a gimme but real players in social space are figuring out how to use milestones to support their brand strategy and build customer loyalty by educating. What ways can you turn special days in your brands history, (and upcoming days in your brands future) into milestone event son timeline that make a big impact?

Lexus did a great job with this by creating “Lexus firsts” to support their brand position as an innovator they have launched a series of Facebook milestones showing every time they’ve done something first in a Lexus. this helps customers resonate with the status effect of having the car with the first “insert cool feature here”.

How Lexus uses facebook milestones to support brand strategy on facebook timeline

 

Build Engaging Facebook Apps that Focus on Earned Exposure:

There are four visible tabs under your cover-photo. The first one is “photos” and that’s constant, but you can change the other three, and then there’s where your “call-to-actions” come into play. Get creative drive users to your custom pages where they can engage with apps that will share their interaction with your brand with their timeline and their followers.

Coca Cola built a home and your stories tab that drives to their custom pages and that’s where the deeper engagement begins, asking customers to upload their own photos that can become Coke’s new cover image.

How Coca Cola Uses Facebook Timeline

 

People are on Facebook to be social, to be entertained, and to interact with brands they actually Like. be likable. Be thankful that fans interact with you and remember that they could be doing a million other things, put their needs first on your new Facebook timeline for brands page.

What ideas are you trying on your Facebook pages? What great tools have you seen? We would love to hear from you, please leave a comment below.

Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Facebook Marketing

The Do’s and Don’ts of Advertising on Facebook
Yes, you should consider advertising. Yes, you can start with Facebook ads. Yes, you can learn how to Continue reading Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Facebook Marketing

See What Attracts People to Your Business’s Facebook Page
Content matters. Looks matter. Everything you do on Facebook matters when it comes your customer’s attention and interests.

Continue reading Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Facebook Timeline Rollout, Fighting the Freelance Funk and WordPress Guides.

Facebook Timeline Rollout ‘When It’s Ready’: Lavrusik
Julie Andrews from AllFacebook tells us how Vadim Lavrusik’s speech for the Changing Media Landscape panel at Columbia University’s Graduate School of Journalism convinced his audience that volume equals quality. Same idea for Facebook Timeline going 100% public, he says “It will launch when it’s ready.” We can safely assume that it’s not ready yet.
http://www.allfacebook.com/facebook-timeline-subscribe-lavrusik-2011-11

17 Twitter Marketing Tips From the Pros
17 marketing pros share one tip to improve your Twitter presence and gain traffic. Not only to Twitter but your blog/website and attract new customers.
http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/

 

Email and social media study highlights differences between US and UK
This article highlights the difference between the usage of email, Facebook and Twitter in the UK and the US. The UK cares more about the free stuff than the US, surprisingly!

http://econsultancy.com/us/blog/8250-exacttarget-highlights-differences-in-social-behaviour-from-uk-to-us

Four ways to fight the freelance funk
Sometimes as freelancers we occupy most of our time working (because honestly we can survive on coffee and bagels), and sometimes our brains just give up on the creativity fight. Here’s an article with four tips on how to give yourself a break.

http://www.guerrillafreelancing.com/fight-the-freelance-funk/

Writing WordPress Guides For The Advanced Beginner
If you want to get noticed, write a tutorial. Google “how to…” and you’ll learn “how-to…” So here are great tips that our friends from Smashing Magazine put together to help you bring attention to yourself on the web by improving a WordPress tutorial for the smart folk. By making your tutorials easier to understand, you’ll greatly increase your own Web traffic and enrich the greater WordPress community.

http://wp.smashingmagazine.com/2011/11/08/writing-wordpress-guides-for-the-advanced-beginner/

Are you a Mobro? What Mustaches Can Teach Us About Leveraging Twitter #Hashtags

Imagine you sell men’s grooming products. You want to boost sales before the holiday but don’t have a sizeable footprint in the market and want to reach more men who require grooming.

Sounds daunting but challenges like this are overcome every single day. The trick is to find a niche community of web users who are already engaged around a topic and join in the fray.

This month you should be active in the #movember hashtag that stands for Mustache November and has 6.9Million page results on Google for “movember” related content. Get involved in that content stream and you could be the coolest purveyor of mustache wax on twitter and facebook.

Being the coolest also means being valuable to the #mo-growers that are raising awareness for prostate cancer. The strategy must be fully fleshed out. Not just “tweet on the #movember hashtag”

Do not just spam the hashtag

Spend the time and build real content and real relationships. You will get more traction out of answering some questions and being a genuine human than you will link spamming the hashtag. Your first posts in a hashtag are building context for your links to your own content later. But when you link make it stuff that is actually helpful to the other members of the hash tag.

Develop Specific Content for the theme of the hashtag

  • Instructional video on how to properly wax your mustache.
  • Info graphic that shows a variety of different mustache shapes and how to trim them.
  • A Flickr photo set of the top 10 manliest mustache wearers of the modern age.
  • Build a facebook and twitter sharing tool that will allow guys to tweet abouth their support of #movember linking to a photo of the style of mustache they are growing.

Develop a Sales Strategy in Parallel with the hashtag activity

Run a promotion that a percentage of sales of mustache grooming gear from your co purchase in November will go to fund prostate cancer research via #movember
Allow users to tweet or facebook post after purchase that they just bought mustache grooming products and that $X.XX of their purchase is going to support prostate cancer #movember.

This is a full on strategy for leveraging a hashtag. Don’t think the hashtag you are looking at is worth that much effort? Then pick a better hash tag or watch your competitors lambaste you in mustache wearing victory!

Facebook Sharing, Privacy and Places Update puts Foursquare and Google+ in Facebook’s Sights

Over the last week or so since Facebook announced closing down Facebook places for check-ins many have thought Facebook was letting go of the location based check-in feature and foursquare wouldn’t have to worry about the competition.

Facebook vs Foursquare

Facebook has made it easier, integrated check-ins into the main features of Facebook. All a user has to do is click the location icon on their status update and choose a location or type the name of one from a list.

Facebook Vs. Google +

Many heralded the circles function on G+ and the ability to share only with certain groups part of why Google + could be a Facebook Killer. Just a month and change after G+ launches and now Facebook allows you to share posts only with certain people or groups.

The low down on the new Facebook sharing, location, and privacy updates:

How does sharing my location work?

Sharing your location lets you tell family and friends where you are as you’re posting. There are two main ways to do this.

  1. Tell people you’re at a specific place
    To include a specific place when you post, like a restaurant or event, click the icon and type in the name of the place or event. To say you’re there with others, click the icon and type in their names. As always, you can control who sees this post by choosing an audience before you publish it.Others can add you to where they are, too. When friends tag you somewhere, that post shows up on your profile. If you want to review posts you’re tagged in before they go on your profile, you can turn on Profile Review
  2. Include your general location
    Instead of a specific place, you can choose to include the city or area you’re in. This will appear next to the timestamp of your post. We’ll suggest where you’re nearby. If we’re off or you don’t want to say what city you’re near, you can remove it by clicking the “x” that appears when you hover over the location tag.You can also fill in your current city yourself. If you add your general location, it’ll stay on for future posts until you shut it off. So, the next time you post, your general location will be added to that post. Once removed, it’ll stay off until you add it back to your post.

Who Can See Things I Share?

If you don’t remember who you shared with or changed your mind about who to share with, you can check the audience inline, right next to the post. Just review the icon that shows you which audience you picked: Public (Maximum audience for adults)

Friends of Friends (Maximum audience for minors)

Friends (+ friends of anyone tagged)

Only me

Custom (Includes specific groups, friend lists or people you’ve specified to include or exclude)  <—( lookout G+ this one is aimed at you)

The audience selector is next to each post you make; it’s not on a separate settings page. The tool remembers the audience you shared with the last time you posted something and uses the same audience when you share again unless you change it.

You can go back and change the audience for any post you made by clicking the menu to pull down your options.

Parting Thoughts:

Shutting down places was not Facebook withdrawing from geo-location but upping the ante and going full on with the integration to the main interface. This makes every business having their Facebook place page set up even more important than ever!
Second Facebook just used social media for one of it’s best features, they listened to all of the chatter about how much people like circles on Google+ and figured out a way to build the features people want into the Facebook experience. If this feature sees rapid adoption among Facebook users Google+ may wind up being about as cool as Google wave.

Four Words That Will Whip Your Marketing Into The Best Shape Ever!

America’s biggest problem in marketing is the exact same problem we have with our waistlines. Too many marketers, marketing departments, corporate entities, and brands have a plain lack of discipline.

Being attractive takes work, in physical reality drive thrus, ice cream, and sleeping late are all nice indulgences but being in shape physically takes discipline. So does whipping your marketing into shape. A haphazard email strategy, or a binge and purge style inconsistency in marketing is the quickest way to unpredictable and unsustainable results.

We seem to have an “I’ll go to the gym when I need to lose weight” mentality.

Snap the hell out of it people. You can’t wait for a problem to appear to start looking for a solution. Want to build a better blog? Want to run a tighter web marketing program? Want to lose 10 pounds the solution is the same.

Do Something Every Day.

Don’t expect miracles, and don’t stop at the first signs of success, or lack thereof.

Rockstars don’t stop practicing because they put out a good record. You shouldn’t stop marketing just because your product or service suddenly got some good press or surpassed your quarterly goals. (you do have goals don’t you?).

What are you doing today to get closer to a goal? If your answer is You aren’t sure, or you don’t know, or nothing…Then I guess we already know you have the same problem as everyone else. Congratulations you suck too. Now drag yourself out of the muck and DO SOMETHING!!!!

Top 10 Most Viewed Internet Marketing Blog Posts of 2010

I’ve scoured over the site stats to let you all know what you thought was the most important content I’ve provided this year. Here are the results. in 2010 the 10 most viewed articles I’ve written are listed below.

The content ranges from Facebook, to Foursquare, to wordpress plugins but the big buzz in 2010 you can probably guess TWITTER. If you missed some of these articles please give ’em a read your peers liked them so you might to.

Please comment and let me know if you would like to see any followups to these in 2011 or add any updated insights since some of these were published quite some time ago in internet years.

Number 10: Social Media Offers Intimacy of Classic Mom and Pop Local Businesses

Number 9: Marketers Say Email is Delivering Better than Social Networking

Number 8: How Discoverable are You on Social Media?

Number 7: Philanthopy + Social Media + Leverage = Awesome!!!

Number 6: How 1 Tweet Generated National News Coverage for a Small Company in Less Than 24 Hours

Number 5: List of Active FourSquare Badges

Number 4: Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

Number 3: 100 Facebook Marketing Techniques You Can Use Right Now

Number 2: Top 10 WordPress Plugins to Turbo Charge Your Internet Marketing Efforts

Number 1: 20 Twitter Bios that demand Attention

Philanthopy + Social Media + Leverage = Awesome!!!

At Internet Week in New York Edward Norton unveiled a new project designed to make internet fund-raising easy, fun, and approachable for anyone.

Enter Crowdrise a sweet new fund-raising application that really is turn key for the average joe.

The Basics:

Find Your Charity:

(most US 501c3’s are already listed) Just search for the charity name and kablammo you get to start building your fundraiser or you can donate right there!

Build a Fundraiser:

Develop a specific fundraiser upload media ie photos a description, etc to inform potential donors of your fundraiser and your cause.

Build a Team:

Recruit other people to help you publicise your fundraiser and crowdrise automatically tracks points for performance and rewards high performers with cool stuff from their big corporate sponsors (like apple)

Leverage Crowdrise’s Awesome Promos

Encourage action without incurring costs. Crowd raise is giving away great stuff, any $8 donation qualifies the donor to win an iPad that means now any charity you know can do an iPad giveaway for free!!!! This is huge

imagine the impact of your fund-raising effort when you can spend about a half hour and build a campaign that has awesome premiums built in, team management tools, and directly connects to social media like facebook and twitter and runs all donation through Amazon payments for nice secure processing!

this is exactly what small charities have needed to become relevant in a big way it gives the big gun ammunition to every little guy that’s willing to do a little promotion work and with only a 5% transaction fee and no cost for premiums etc this has game changer written all over it!

By the way Check Out Steel Horses for Real horses charity Motorcycle ride and give to help disabled kids develop motor skills through horseback riding! and Donate $29 for a chance to win an Apple iPad

Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

Shrek was the most searched term on google today, Shrek has over 1500 tweets in the last 24 hours and Shrek has grossed $21.6 Million in just 3 days

So how has the big scary ogre managed to rally so many fans and drive them to be a word of mouth phenomenon? Read the words of the big green guy himself and see how he manages his social status. (he is probably the most loved ogre ever)

5 Simple Ogre approved Rules for winning big with social media!

1.” Hey, I’m nobody’s messenger boy, all right? I’m a delivery boy. “

In each of the Shrek movies Shrek owns his identity and when challenged is very quick to re-educate people on exactly who he is.  Clear understanding and articulation of who you are and what you are about is what builds an intense brand whether that’s your personal brand or the brand of the company you represent. Make who you are and who you are not super clear in your interactions in social media and fans will respond.

2. Gingy, do you still know the muffin man?

Leverage your network ask the people you are connected to for input, get strategic help solving problems from the people you interact with on social media and your social network will respond by asking you for help when it’s appropriate also.

3.That’ll do, Donkey. That’ll do.

Thank your Supporters…regularly. in the social media sphere a thank you is one of the quickest ways to deepen the relationship you have between you and your followers. so do it often. make a point to a little time each week and thank someone for a retweet, send a shout out about something you worked on together anything you can to show some digital gratitude.

4. Somebody help! I’ve been kidnapped by a monster who’s trying to relate to me!

Ok so it’s not Shrek talking but the point is clear.keep one voice. don’t try to change the way you talk from one contact to another on social media it will make all of your communication sound manipulative instead of Genuine. the last thing you need is your fans recognizing that you ar trying to sound like them instead of sounding like you.

5. Well, the stars don’t tell the future, donkey, they tell stories. Look, there’s Blood-Nut, the Flatulent. You can guess what he’s famous for.

Always have interesting content. when people never know what you are going to say next they tend to listen more closely to what you say so keep it interesting. mix it up.

Look back at your historical use of Social media. and see what have people re-tweeted/ what got the most comments? what keywords appear most often in your social content? Then look for the consistency in messaging style and content get the mix right any you can be more like Shrek driving fans to tweet, search, and purchase from your brand.

Resources for this article include:

Number of tweets on Shrek: http://www.twitterstats.net/trend.php?keyword=shrek
Google Search Activity about Shrek http://www.google.com/trends?q=shrek&ctab=0&geo=us&geor=all&date=mtd&sort=0
Box office Performance: http://www.the-numbers.com/charts/daily/2010/20100523.php

How Discoverable are You on Social Media?

I’ve been shouting from the rooftops for 4 years that social media will become more relevant that search marketing and it’s becoming more true by the day. YouTube is now more searched than Yahoo!  Facebook recently celebrated its 400 millionth member, twitter content is being aded to the library of congress.  

How visible you are on a  the most-visited social sites? The question is, How discoverable are you? A solid brand marketing on perhaps one or two is increasingly important.

  • You can’t just set up profiles on social networking sites and disappear. A consistent presence says something important about your leadership style that you’re to be taken seriously. Having long-ago entries as your most recent leads potential customers to make assumptions about you that aren’t beneficial to your business goals. Activity is critical to mainting a valueable presence in social media.
  • Do your homework on these sites; go where your best prospects or most valueable influencers are. Keep the 80/20 Principle in mind when it comes to social marketing. Don’t waste 80% of your social networking time and energy interacting in groups that don’t have the juice to impact your business goals. Build relations with the 20% of qualified connections in whom you see evidence of meaningful business coming your way.
  • Join sizable groups that are relevant; participate in the discussions (this is a big deal for Linked-In users especially). Engage, participate and put forth an informed point-of-view. Share up your knowledge; engage people if you want them to click your way. Let them see how knowledgeable you are, and how what you know can move their interests forward. Serve as an excellent resource, contributing good ideas don’t Sell and Shamelessly self promote.
  • There must be value in interacting with you. Use your social space to converse, to solve a problem or to educate people, versus using it to talk solely about your products or services. Treat Your network as if they’re already your customers. Focus on delivering actionable tips and trend information that people can use for growth or other benefits.

This is how to build a community and position yourself as a leader in your field. The more solid the information you consistently add to the web, the more discoverable your footprint on Google and within social networks.

Top 10 WordPress Plugins to Turbocharge Your Internet Marketing Efforts

This is a list of 10 most important WordPress plugins that you should install in order to get a blog that has excellent functionality and high traffic. The plugins are in order of importance. If you feel that you don’t want to install all of them in one day be sure to start with the more important ones!

  1. HeadSpace 2: WordPress SEO Made Simple

    All in one SEO you have been deposed. HeadSpace provides you with the features you need to drive your site to the top. People spend way to much time working on SEO and too little time writing great content. This plugin let’s you put your focus back where it belongs. It takes care of all the SEO work that your blog will need.

  2. WPtouch iPhone Theme –

    The Mobile web is a big reality u need to be compatible. This plugin allows you to instantly and effortlessly transform your website into a mobile paradise. Whenever a mobile user accesses your blog a pleasant looking lighter version designed specially for mobile devices is presented. This is a must have for 2010.

  3. SEO Smart Links –

    Do you inter-link your articles? You should. Linking within an article to other articles is a great way to build Page Rank throughout your site and it’s a great way to get readers to find your other articles on similar subjects. This plugin will interlink keywords to your other articles for you.

  4. SEO Slugs –

    Using your entire post title as the slug for the article can make web addresses long and it can waste the opportunity to focus on using your keywords. This plugin strips out all the unnecessary words from the permalink for you so that you don’t have to.

  5. Google Analyticator –

    Google Analyticator allows you to use Google Analytics to track visitors to your blog without having to add the tracking code manually to your WordPress blog. If you aren’t using google analytics already u are seriously missing the boat and if you aren’t combining analyticator with wordpress you are wasting lots of time clicking between windows.

  6. Akismet –

    This plugin automatically checks all the comments and trackbacks people leave to your blog to see if any of them is spam. This is a super basic one but if you aren’t using it you hate your email. Get this installed, It is totally automatic, so you don’t have to do anything (if you don’t want to). Akismet comes together with WordPress, but in order to activate it, you need a API key. You can get one by signing up at wordpress.com

  7. Google XML Sitemaps –

    This plugin generates a XML sitemap of your blog each time you write a new post and lets Google and other search engine know of new content. Without Google XML Sitemaps it could take Google weeks to make your new article findable from their search engine, but with XML Sitemaps they will always know if you have new content.

  8. WordPress Related Posts –

    If a reader enjoys one of your articles then one of the best things that you can do is to put some more articles in front of them to keep them digging through your site.

  9. Subscribe to Comments –

    This plugin gives your readers an opportunity to subscribe to comments left to a particular post. New comments are automatically emailed to the user.

  10. Show Top Commentators Widget –

    This plugin automatically counts who are your blogs top commentators and shows them with a link to their website on a sidebar. This is a great way to increase the comments left to your blog because it gives your readers the chance to benefit from your blogs traffic.

Bonus Plug in

  1. Backtype Tweetcount

    If you’re using the TweetMeMe tweet counter badge on your blog then kill it right now. Don’t require your users to authorize another program to access their Twitter account just to share a link to your site. If you aren’t already using tweetmeme then you need to know this plugin will automatically allow users to re-tweet your twitter account with a link to the content in your blog post. (one of the best traffic generation tools currently active on the internet)

Cure Social Media Email Overload – Introducing Alerts Grader from Hubspot

If You are anything like me you have an email address (or three) that route to your mobile phone , you have at least one twitter account, linkedin, facebook, multiple sets of google alerts, etc….and the bottom line is all of the emails about new friends, followers, direct messages and more can be downright irritating or distracting. Worry no longer. A new free tool form the great folks at hubspot will filter all of that inbound info for you and corral it into daily digest format unless it hits a defined level of importance as defined by you and the ranking of the source of the alert 9as filtered by hubspot’s awesome grader system)

Alerts Grader is different from all of HubSpot’s other free tools because it isn’t a one-time analysis that runs metrics on your various web outposts and properties. Those are valuable too, but this unique tool is something you register for. It requires a bit more setup than the others, but if you’re into the realtime web — things like Google Alerts, Twitter, and LinkedIn — it could provide you with a valuable metrics-based service.

Alerts Grader can compress the most persistent Email alert messages into simple daily digests sorted by their HubSpot-prescribed grades.

“You’re letting HubSpot be the middleman in your alerts,” explained Chris Keller(— the RazrDude himself). “But in doing so, you can decide whether you want to receive them based on a threshold you set up.”

The tool also provides valuable LinkedIn account data and can grade the relevance and reliability of the sources behind your Google Alerts — BINGO!

The value is in combining all of these services.

Whether you’re an alerts fanatic or not, Alerts Grader is worth hearing about because it’s taking HubSpot’s technology for something like grading Twitter accounts and letting you filter it by way of HubSpot’s proven grading system.

( excerpt above from http://bostinnovation.com/2010/04/27/inundated-with-emails-try-hubspots-alert-grader/ )

below is a Quick Tour of AlertsGrader by hubspot.

Foursquare & Explore Chicago Release Chicago Themed Foursquare Badges

 

Three Chicago-Themed Badges

Foursquare users can earn special three Chicago ‘badges’ by checking in at a number of citywide locations relevant to one of three iconic Chicago themes: Chicago Blues, Chicago-style hot dogs, and Chicago film locations.

What is Foursquare?

Foursquare is a FREE downloadable game for smart phones and other mobile Internet devices. Users sign up for an account and ‘check in’ at different attractions around the city: museums, cafes, bars, restaurants and parks, for example, to earn points and interact with other users by leaving tips for them to discover.

Download Foursquare here!

 

Read the full article: Foursquare | Explore Chicago.

Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party

Originally from Hubspot (those guys rock)

How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course!

Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx#ixzz0lCh3kLjL

Four Square Day Tomorrow!! 4 -16-2010 (the first ever social media holiday)

Foursquare day the first social media holidayIf you haven’t heard about Foursquare yet you need to it it the rapidly growing social media app that really makes local marketing important.

The concept is simple. use your mobile phone and “check-in” a different locations this check-in is visible to your friends and lets you earn special badges for being a regular or even become “the mayor” of a particular location.

For the first timme businesses can really turn customer loyaty into a viral experience because all of a users checkins are publised to twitter and or facebook with a link to venue details. potentially driving huge foot traffic.

Tomorrow 4/16/2010 is officially foursquare day (the first social media holiday) see how it all happened here: http://blog.4sqday.com/about/

or keep up on the latest foursquare day news here: http://blog.4sqday.com/