Are You “Eating Your Own Dog Food”? The biggest key to succesfully leverage social media

So often we see companies that want to “leverage social media” but aren’t actively engaged in digital communities. It’s an easy mistake. you get busy. Digital relationships become less important to manage than the ones with customers who call or walk into your business.

But this transactional view of digital media is the marketing equivalent of a startup that doesn’t eat it’s own dogfood. Credibility suffers when visibility declines.

Activity in the Right Communities Produces Measureable Value

Key is understanding which communities are valuable and tracking a way to connect from digital community to realized revenue. It’s the stuff that most agencies don’t want to dig into because it requires *gasp* accountability to the metrics.

we see this as the biggest change in the digital marketing realm. we know if it’s really working. more visits are real. increased inbound calls are real, foot traffic is real, ticket sales are real, product sales are real.

If you aren’t getting these from the digital environment maybe its time to rethink your dogfood.

A Chat with Scott Stratten About Getting Results from Twitter in 2012

Scott Stratten was cool enough to have a brief conversation with the author today about Getting the most out of Twitter. There are a couple of gems in his simple advice that remind us to keep social interaction in focus on social media.

Who Is This Scott Stratten Guy?

Scott is on the list of most influential Twitter users in the world #3 on Dun and Bradstreet’s List: the Most Influential Small Business People on Twitter . He Runs the Firm Unmarketing and wrote the Bestselling book of the same name. He is also a mean Karaoke singer, a dad, and an all around nice guy.

Amazing that one of the top twitter personalities in the world spends most of his time on twitter responding to @ messages. even though he has plenty to tweet about in self promotion, between speaking gigs, book tour events, the new version of his book coming out soon and general musings see what he has to say below it may inspire you to think differently about your social media involvement.

It Started with this tweet from Soctt:
unmarketing: The most I’ve gotten out of social media is when I focused on one platform (Twitter in 09).

 

IronShirtMediaIronShirtMedia: Will focus get similar results now? RT @unmarketing: The most I’ve gotten out of social media is when I focused on 1 platform (Twitter 09)

 

unmarketingunmarketing@IronShirtMedia somewhat, don’t think it will ever be the same though

 

IronShirtMediaIronShirtMedia@unmarketing I agree I think over population and signal to noise ratio has changed things, A LOT

 

unmarketingunmarketing@IronShirtMedia yes, but we control a lot of the noise we receive by who we follow.

 

IronShirtMediaIronShirtMedia@unmarketing great point. I’m curious on your end what encourages you to follow vs drop somone? as it relates to signal vs noise?

 

unmarketingunmarketing@IronShirtMedia I rarely drop someone and don’t read most who I follow. I made the mistake of auto-following back first 30k that followed me

 

IronShirtMediaIronShirtMedia@unmarketing ouch. I imagine that means lists play a huge part in actually managing your twitter activity then?

 

unmarketingunmarketing@IronShirtMedia I have one list of about 120 people, but 95% of my time is spent on @ mentions. Gotta keep up 🙂

 

IronShirtMediaIronShirtMedia@unmarketing if you could give one tip to any twitter user about how to get more out of it what would that be?

 

unmarketingunmarketing@IronShirtMedia Twitter is a conversation, not a dictation.

 

IronShirtMediaIronShirtMedia@unmarketing thanks scott.

Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Facebook Marketing

See What Attracts People to Your Business’s Facebook Page
Content matters. Looks matter. Everything you do on Facebook matters when it comes your customer’s attention and interests.

Continue reading Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Internet Roundup: Top 25; Killer Facebook Campaigns, How to Fix a Twitter Faux Pas, Small Business Predictions for 2012 and a Secret Sauce for Awesome Email Subject Lines.

Facebook Marketing

How To Get 41% More Likes On Your Facebook Posts

Take it to the next level without much effort by following these easy steps. It’s all about understanding.

Continue reading Internet Roundup: Top 25; Killer Facebook Campaigns, How to Fix a Twitter Faux Pas, Small Business Predictions for 2012 and a Secret Sauce for Awesome Email Subject Lines.

Internet Roundup: Top 25; The Value of Facebook Fans, Back to Basics with Twitter, What You Can Learn from Rachel Ray and Email Still Lives Above Facebook.

Facebook Marketing

Understanding the Value of a Facebook Fan
Each fan will bring money so you need to start working on your best strategy.

Continue reading Internet Roundup: Top 25; The Value of Facebook Fans, Back to Basics with Twitter, What You Can Learn from Rachel Ray and Email Still Lives Above Facebook.

How To Stand Out in a Sea of Web Content

The Great Wave by Aurore Colson

You’ve heard it said that content is king but with the 30 billion shares per month on Facebook, 200 million tweets per day on twitter and more than 48 hours of video posted to you tube each minute. How will your content for your business actually get noticed in that massive deluge of information?

The Answer: Passion

The beauty of the web for users is the ability to find exactly what we want when we want it. And most importantly to stay connected to subjects we are passionate about. People are passionate about sports, about decorating, about cooking, about wine, about celebrity gossip, about humanitarian efforts in Japan. As marketers it is our job to find topics of passion around which business owners and customers will connect in a meaningful way.

People Don’t Care About Things. They Care About Experiences with Things.

That is what our blogs, our videos, and our social shares have to center on if we want them to be meaningful. Engage readers, viewers, friends and tweeps in experiences, conversations, and topics they care about and make the things we sell a part of that larger experience.

Sell hotdogs? Instead of blogging about hotdogs try blogging about baseball (according to the national hot dog and sausage council major league ballparks were predicted to serve almost 22 million hotdogs per season! ). Discuss the fine points of the difference between a Dodger dog, a Chicago dog or a hot dog at Fenway or Yankee stadium.

Talk to Your Customers

People become passionate because of the experiences they have had. Find real stories that connect customers to you and to each other and build communication around the topics of those stories. Being the connection point between customers with shared passion will make your brand part of the glue in their relationships with each other.

A Motorcycle event promoter redesigned all their promotional content for a Memorial Day motorcycle show around honoring fallen U.S. troops. Fans responded with social shares, comments, and huge event response because they wanted to honor those they were close to. Sure they were Bikers and they wanted to go to a bike show, but the social traction gained by connecting to that larger issue massively improved the pre and post-show sharing. Following the event the tagline “Because They Died We Still Ride” continued to circulate the web.

What Passion Points Can You Tap into with Your Customers?

What passion points are consistent between your leadership, staff, and customers? Leverage some of those things as the center of your Facebook content.

Lessons from a 5 Year Old Drummer Who Owns Youtube Marketing

5 year old Drummer Jonah Rocks has used social media to build a huge fan base, sell T-shirts, gain sponsors and share stage space with some of the biggest names in rock and roll including KISS, Bryan Adams, and more.

Check out this video to see this kids amazing talent and read below to see the key takeaways you should gain from his success.

Leverage Related Content Filters

Key to Jonah’s success was taking some of the hardest drum songs in rock and roll and playing them on camera and posting on youtube where peopel would find them by mistake. By positioning his content in a stream people were already browsing for he gets thousands of views just form youtube’s related content filter. Notice his cover of Chop Suey by System of a Down with over 600,000 youtube views!

Be Sensational With Content Titles

Every Jonah Rocks video has a title like “Rush – Tom Sawyer, 5 Year Old Drummer, Jonah Rocks” it’s super clear aout the content it says exactly why it’s out of the ordinary and any Drum aficionado knows that anything by Rush is super challenging and would love to see a 5 year old tackle a song that gives most long time pro drummers nightmares of carpal tunnel syndrome.

Build a massive Volume of Content

There are videos posted month after month of this kid for a span of two plus years and it wasn’t until he had over a years worth of content that he got an invite to a KISS concert and got to play on stage during sound check. His consistent posting built a repository of content that proves his viability to the industry and has leveraged him into opportunities that otherwise would take over a dozen years in the traditional channels.

Lead with Personality and FUN

Part of the allure is watching a 5 year old with a mo-hawk showboat playing one handed while he rocks out and headbangs away just like the big guys do. his stage presence on video is part of what makes his videos worth watching end to end. The levelof fun he is having is infectious and that is why video is so awesome of a medium for him. you need to find how to make your personality and your passion for your content infectious because that is the real secret sauce that separates one great piece of online content from the rest of the schlock out there that no one reads or comments on or share.

Good luck and don’t forget if you’re going to go at this online marketing thing GO BIG!

Top 10 Most Viewed Internet Marketing Blog Posts of 2010

I’ve scoured over the site stats to let you all know what you thought was the most important content I’ve provided this year. Here are the results. in 2010 the 10 most viewed articles I’ve written are listed below.

The content ranges from Facebook, to Foursquare, to wordpress plugins but the big buzz in 2010 you can probably guess TWITTER. If you missed some of these articles please give ’em a read your peers liked them so you might to.

Please comment and let me know if you would like to see any followups to these in 2011 or add any updated insights since some of these were published quite some time ago in internet years.

Number 10: Social Media Offers Intimacy of Classic Mom and Pop Local Businesses

Number 9: Marketers Say Email is Delivering Better than Social Networking

Number 8: How Discoverable are You on Social Media?

Number 7: Philanthopy + Social Media + Leverage = Awesome!!!

Number 6: How 1 Tweet Generated National News Coverage for a Small Company in Less Than 24 Hours

Number 5: List of Active FourSquare Badges

Number 4: Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

Number 3: 100 Facebook Marketing Techniques You Can Use Right Now

Number 2: Top 10 WordPress Plugins to Turbo Charge Your Internet Marketing Efforts

Number 1: 20 Twitter Bios that demand Attention