If you are on the internet in West Michigan you have seen a hot debate begin about the battle for “Beer City USA 2013”. In the running this year Roguebotic’s hometown, of Kalamazoo is battling with 21 other cities including Grand Rapids MI and Ann Arbor, MI.
We have been honored to be involved in the social media campaign that is netting some big wins for Kalamazoo on a local scale. and Win or lose we believe that Kalamazoo’s local beer culture deserves some serious national attention. If you like great beer. this is an awesome place to come enjoy it and meet some really cool people in the process.
Local designer Andy Peninger put together this sweet info graphic for us showcasing he high points of Kalamazoo’s local beer culture. So if you don’t know… now you know…
The beauty of the web for users is the ability to find exactly what we want when we want it. And most importantly to stay connected to subjects we are passionate about. People are passionate about sports, about decorating, about cooking, about wine, about celebrity gossip, about humanitarian efforts in Japan. As marketers it is our job to find topics of passion around which business owners and customers will connect in a meaningful way.
People Don’t Care About Things. They Care About Experiences with Things.
That is what our blogs, our videos, and our social shares have to center on if we want them to be meaningful. Engage readers, viewers, friends and tweeps in experiences, conversations, and topics they care about and make the things we sell a part of that larger experience.
People become passionate because of the experiences they have had. Find real stories that connect customers to you and to each other and build communication around the topics of those stories. Being the connection point between customers with shared passion will make your brand part of the glue in their relationships with each other.
A Motorcycle event promoter redesigned all their promotional content for a Memorial Day motorcycle show around honoring fallen U.S. troops. Fans responded with social shares, comments, and huge event response because they wanted to honor those they were close to. Sure they were Bikers and they wanted to go to a bike show, but the social traction gained by connecting to that larger issue massively improved the pre and post-show sharing. Following the event the tagline “Because They Died We Still Ride” continued to circulate the web.
What Passion Points Can You Tap into with Your Customers?
What passion points are consistent between your leadership, staff, and customers? Leverage some of those things as the center of your Facebook content.
Thanks to the Guys at http://www.Mashable.com twitter: @mashable for tracking down the head honchos of twitter action from 40 different companies and getting the word out on how they use Twitter.
Not terribly surprising Major companies are using twitter largely for customer service. this is one of the only locations you can respond to a disgruntled customer directly and quickly without them actually complaining directly to you.
Ok here’s the deal, you as a small business want to turn your prospects into customers, turn you customers into repeat customers and your repeat customers into fans.
Fans are the key idea, the kind of fans that will wear your t-shirt, or get your logo as a tattoo (INK) and Iron because when you do this your brand is tough, and can chase other brands out of your market space by sheer customer love.
By the way as a shameless plug we also have our own t-shirts so If you like the idea of your customers being your fans you can wear the Iron Shirt Ink brand t-shirts too.
Now back to building customer love. It’s about relationship. Your customers have to feel like you put their best interest first. Like you are a part of the culture they love and like they can identify their independence by identifying with you.
In the online realm that means first a website that your customers want to use and second a bunch of online interaction points that your customers see regularly. Email, MySpace, FaceBook, Digg, Your Website, What Your customers say about you in their blogs, what they read about you in the news, what they hear in podcasts, on the radio and more. It’s all a part of your web presence and the better your presence the more it will lead to customer love.
That’s what we are about,, that’s what we help customers do. Win Customers.