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Are You “Eating Your Own Dog Food”? The biggest key to succesfully leverage social media

So often we see companies that want to “leverage social media” but aren’t actively engaged in digital communities. It’s an easy mistake. you get busy. Digital relationships become less important to manage than the ones with customers who call or walk into your business.

But this transactional view of digital media is the marketing equivalent of a startup that doesn’t eat it’s own dogfood. Credibility suffers when visibility declines.

Activity in the Right Communities Produces Measureable Value

Key is understanding which communities are valuable and tracking a way to connect from digital community to realized revenue. It’s the stuff that most agencies don’t want to dig into because it requires *gasp* accountability to the metrics.

we see this as the biggest change in the digital marketing realm. we know if it’s really working. more visits are real. increased inbound calls are real, foot traffic is real, ticket sales are real, product sales are real.

If you aren’t getting these from the digital environment maybe its time to rethink your dogfood.

Why Your Facebook Page Is About To Lose Likes

Don’t Panic..

Facebook is releasing a really logical much overdue change that may improve your engagement stats.

Facebook is updating page likes counts to remove likes from deceased and permanently inactive facebook accounts.

As of writing this article every facebook page shows every like ever earned. But what happens when some of those likes are from deactivated accounts? or memorialized users who have passed away?

Facebook has decided to remove their likes. this means going forward your like numbers will be a little more fluid as humanity changes. the like number is becoming more ephemeral. more of a barometer for who likes you right now. not who ever liked you at any time in history.

If you have a relatively new facebook page and only a few dozen followers you may not notice a change at all. If you have Thousands, or MIllions of fans collected over the last several years this “small” change could swing your like numbers somewhat significantly.

This is a really good time to explain to your team why reach, engagement and growth rate are for more important than total likes. If you have likes a s part of your social media success metrics or not many team members may benefit from this feedback now. Infact this correction in like numbers may increase your engagement rates.

 

 

Facebook News Feed to Deprioritize Brand Posts That Look Like Ads

Facebook announced today that it will begin limiting the number of “promotional Page posts” in the News Feed starting in January. That means you’ll see fewer posts from brands asking you to buy products or enter promotions and sweepstakes. The great part here is Facebook (theoretically) is listening to the users with this change. though it may be pressure from stakeholders to increase ad sales by squeezing brands access to consumers (hard to say). either way they released a blog post today saying the following:

We asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.

In order to build a better experience for users Facebook is now automatically deciding if your brand post “looks like an ad” and will show it to fewer of your fans in their news feeds. The subtle messaging here (if you want to run a cheap advertisement, pay for a cheap advertisement) Pair this with the rules around promoted posts not being more than 20% text in any image and you’ve got Facebook really trying to bring the experience back to be social interaction between people not a never ending barrage of “buy my stuff” posts and Clickbait.

Top 3 things Facebook Users said make posts feel too promotional:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads
Examples of these types of Page posts:
tiger-therapy-fauxpostBunny-Puzzle-Clickbait

What you can do to keep your posts visible:

Make sure your brand is posting real content. Post photos, videos, links and updates that add value for your fans without asking them to “Buy right now” put your fans getting value before you getting sales and the fans will help you get more sales. Even if it’s only because they will actually see your content compared to your competitors whose self  promotional posts will find diminishing returns for the next few months.

Read the fill blog post here: https://www.facebook.com/business/news/update-to-facebook-news-feed

Roguebotic Partners with Proper on Cause Marketing Lab

In the last 45 days Proper has turned a vacant retail space into a collaborative creative lab and gallery space. Hosted a limited edition Screen printed poster show as a fund raiser to help recoup the cost of the build out in the space.  Hosted a Record store pop up shop with Satellite Records to build awareness for the WIDR/ Vine Neighborhood Association block party, Worked with D&W to donate bread to the hungry in Kalamazoo and worked with Urban Modern Hair to Provide free back to school haircuts to kids living in the local homeless shelter.

Roguebotic’s strategic partnership with the non profit Proper is to produce a discussion centered around social awareness. We believe that we live in a society where we are all so busy that we need a bit of a reminder to think about the larger picture; about our individual impact on our community. Did you do something proper today? That’s what we encourage you to ask.

Proper is an awareness campaign with a subtle cultural message, DO Something Proper. Our culture doesn’t need another cause clamoring for your attention we need encouragement to do something with the time and resources we have. Waiting for the world to change doesn’t make the world better. We have to take action and change it ourselves.

Big Brands Take Top level Domains To TUMBLR

We met with an old friend and Tumblr brand strategist inside Tumblr’s NYC HQ last week and talked about what’s happening with brands on TUMBLR.

We were shocked to hear that 5 global brands have already moved top level domains to Tumblr.  That’s right global brands are dumping their websites in favor of a micro blogging platform.

 

1. Coorslight.com

Coorslight.com now powered by Tumblr

2. AmstelLight.com

Amstellight.com now hosted on Tumblr

3. Skittles.com

Skittles brings the Rainbow to Tumblr (unicorns optional)

4. Ruffles.com

Ruffles moves to Tumblr with the #roughlife campaign

5. Ivory.com

Ivory Soap move there top level domain to Tumblr

Let’s look at why:

Infrastructure

Tumblr has a world class hosting infrastructureBacked By Yahoo and With a cadre of developers dedicated to improving Tumblrs awesome every day. End to end software, server and connectivity all in one house with paired software and hardware improvements) this is what makes great web properties run really well. and what most dedicated servers are supposed to be before they fall well short of the mark of excellence. How do we know Tumblr will be good at this? Remember GEOcities. Yeah so do we. In 1999 GeoCities was acquired by Yahoo!; at that time it was the third-most visited Web site on the World Wide Web. There were at least 38 million user-built pages on GeoCities before it was shut down in 2009 (Good job Yahoo). But TUMBLR has revenue, a feat Geocities was too before it’s time to get big brands into.

Baked in Virality

Every piece if content is super easy to engage with, share, and reblog. Instead of betting big on a Facebook page where you are waiting to get .1% of Facebook’s total traffic to your page and then even less to click through to your website. The whole branded web experience lives in a native environment with 199.1 visitors per month.

Built for Mobile

The Tumblr experience strips all of the fluff out of web browsing and puts as little as possible between the user and the content. Window dressing is nice but todays web user is on a mobile device, driving, Swilling a half-caf soy latte, and trying to get the 3 year old in the back seat to daycare and get to work on time. It fast. It only takes a thumb to manipulate, Youtube videos play in place, Instagram photos show in place, and stuff can be automatically shared from Tumblr to Facebook. TUMBLR is built for the dual screening multi tasking over caffeinated, ADD stricken american consumers. As a result 50% of active Tumblr users are on mobile.

Content Comes First

Conversation on Tumblr are ONLY around shared content. No content no interaction. No annoying posts like “my cat rolled over” that still keep the mass market at arms length from Twitter. Nor the deluge of auto-selected Cyberdyne curated Hal 9000 controlled content from fbook. (sorry Mr. Z.) and unlike GPlus people actually use it because it’s built for people not software.

Advertising Opportunities

Tumblr is not a DIY mass market ad platform yet ( and we hope they don’t race to the bottom to become one) Tumblr has real advertising for real scale companies. The little guys can get by on producing awesome content and leveraging virality. Tumblr’s leadership is treating the channel with some respect and making sure the brands getting first page promoted Status and mass outreach are capped with reasonable enough minimums that the users feeds aren’t overrun by advertising and promoted clickbait. They’ve even partnered with agencies to build strategies hand in hand with their advertisers.

It’s Time To Test Now!

Our visit made us rethink our relationship with the social web. Committing to go all-in on Tumblr is letting a handful of early adopting brands turn every post into an easy to find, easy to interact with and easier to share trackable nugget of content marketing gold with the full hereditary nature of Viral shares plain to see and analyze. No more digging through wonky analytics to find influencers, it’s all super transparent to you and your followers and the influencers.

We are starting to believe that If you have a consumer facing brand a custom Tumblr site and a strong Content strategy may be a bigger winner than most any other CMS on the market. Stay tuned for some tests as we look at how Tumblr performs in moving feet not just mouse clicks.

 

Why the ALS #IceBucketChallenge is Winning

Many people are experiencing some annoyance and fatigue from the ALS ice bucket challenge taking over their news feed on social media. The reality is awareness of a need produces discomfort and discomfort produces action.

This silly idea with little budget and little production involved has caused enough annoyance to shift complacency. The Ice bucket challenge is a testament to the power of social media to get the world to notice the needs of a few who are in mortal peril. This is why we believe in social media as the modern engine for discovery of ideas and opportunities.

 If the ice bucket challenge videos are becoming the internet equivalent of a rock in your shoe then they are working.

Complacency is the enemy here. Anthony Carbajal made this awesome vide about why this is so important. Watch the whole thing. it’s worth it.

In his video Anthony comments that only 30,000 people in the U.S. have ALS and he is one of them. He is fully aware that there is little hope because there is no cure and no conclusive treatment for ALS. The afflicted population is not a large enough problem to be economically viable for drug companies to solve. With the high costs of research, testing, and trials for FDA approval. all 30,000 of these people are sentenced to a slow and painful deterioration and eventually death.

This isn’t because drug companies are bad.

Small populations like the ALS market are a hard problem for profit industry to solve. that’s why Non Profits like ALS TDI exist. If regular people band together to give to the research to help find a drug the research can be done outside of the for profit world and can hopefully move towards a cure of this rare and deadly disease.

In 1999, James Allen Heywood realized that a gap exists in the preclinical development of therapeutics for ALS and founded the ALS Therapy Development Institute (ALS TDI) as an independent research center with a singular focus: develop effective therapeutics that slow and stop amyotrophic lateral sclerosis (ALS, Lou Gehrig’s disease). As a 501(c)(3) nonprofit organization, ALS TDI becomes the world’s first nonprofit biotechnology company.

The ALS ice bucket challenge is a simple way that this research organization has reached and mobilized thousands of new donors and generated more capital to drive medical research that has no requirement to produce a direct profit for the financial backers. The Social campaign is groundbreaking in its simplicity and virality and the organization is groundbreaking in its method of addressing the problem.

Roguebotic will not be making a video. We think Anthony’s video is more effective than any we could make. We will be making a donation to ALS TDI to support this great work.

 Read more about the ALS TDI here: www.ALS.net

 

Making Ideas Happen

The Video above is from the 99% conference and produced by Matias Corea of Behance.

I believe that the optimism, enthusiasm, and drive to produce outlined in the quotes in this motion graphics display sums up not just the raison d’etre of most creatives and creators, but also intersects with the mind of the entrepreneur. This video finds the heart of the Doer and the Maker, the change agent and the commentator.

The volume of great creators brought together in quotes that give permission for new creations demonstrate the wonder of our time.

Are you heeding these accomplished folks words? What are you creating?

I also love that the design gets out of the way of the messaging and the story. I think we get so caught up in trying to make things beautiful sometimes that we forget that great content is beautiful. Very often it is our job as designers and communicators not to “make things beautiful” but to make room for their inherent beauty to come through. I think Matis did a good job of that here.

99% Conference 2012: Motion Graphics from 99U on Vimeo.

Step By Step Social Customer Discovery via Facebook for less than $50

 

The first step to launching/ marketing  a new business, product, or service is to make sure there is a product/ market fit.

The lean startup methodology says identify customers BEFORE you deploy resources to build a product or service

You must ID product market fit before any other work happens otherwise you risk wasting resources building the wrong thing. Instead of spending countless hours and tens of thousands of dollars building a product that no one wants you can test small and determine if your product solves a problem people want solved. Most products or services can save thousands in development by learning what customers want instead of guessing.

Lets say we are going to launch a new line of trendy kids clothing patterns for toddlers that moms can download and sew called KidCouture

Here is what you need

A description of your customer

Who will buy this? it’s not the toddlers. It’s probably moms, and not just any moms but moms who like to sew and make clothes for their kids. Not just any clothes though, trendy clothes. Now that we know who we are serving we need to figure out why they will buy from us.

A clear value proposition

This must be a one sentence or phrase description of what you will deliver to your prospective customer. This is the center of your business model.

The narrower the focus the better. Even if your product will do lots more figure out the shortest way to describe the core benefit of what you will do.

For our clothing patterns we think that moms will want these patterns because they are trendy, easy to make, and cheaper than fashion brands. So we will want to test Three functional Benefits

  • Easy to make
  • Value for money
  • Design conscious

Remember we are testing here so we can see if we have a fit with the market. we don’t want to test just one idea we want to test a couple ideas and see which one connects.

Our first 3 value test value props are:

  1. KidCouture downloadable DIY clothing patterns you can easily make for your toddler.
  2. Clothe your kid for less without looking homespun KidCouture downloadable patterns you can sew.
  3. Have the best dressed baby on the block download designer patterns you can sew for your toddler from KidCouture

Remember we are looking to see if people want this so all we need now is a way to test if they will respond to one of these value propositions.

 

Describe how you plan to deliver on the value proposition

The value proposition gets the potential customer to come to our test page. From there we want to see if we can get signups for our mailing list. We need to give them just a little more info to support the value prop, then get out of the way and let them respond.

We can test a description like:

KidCouture takes top designs from brands like Burberry, Ralph Lauren, Prada, and Alexander McQueen and shrinks them to toddler proportions then provides you with a pattern and some ideas for colors and materials to bring the designer look to your DIY Kid clothes.

All of our patterns are easy to follow and will have your kid looking fierce in no time.

Ask for an email address

You are looking for early adopters here so they are people who like to be first and like to know what others don’t. play on that. you will revise once you have some established market to go after the middle of the bell curve but right now we only need to talk to the early adopters because they are who will try us out anyway.

Try:

Get on the insider list to receive our first sample patterns the minute they are available signup with your email below.

Promote the Page

Your value propositions will be your ad text. since we want moms we are going to Facebook first. Where we can target

123,260 people
who live in the United States
between the ages of 25 and 45
inclusive who are female
who like #Sewing, #Fashion, diy fashion make clothing 3 or making clothes
who are in the category Parents (child: 0-3yrs)

We can reach these moms on facebook for less than $0.75 per thousand impressions. To get a good sample we want to get at least 50k impressions so a budget of $37.50 is enough for our first test

Track Your Results

There are three key metrics we want to find from this campaign.

  • how many ad views does it take to get a click to the landing page
  • how many landing page views does it take to get an email signup
  • Are there enough customers in this market assuming a 2 to 5% conversion rate from your email signups?

This quick test should take just a few days to run and give you information that you can continue to build from to make better decisions about product market fit.

If the numbers support moving forward you can go into product development. If the numbers do not support going forward go back and re-test with market parameters, or with different value propositions until you have enough results to decide to move forward, or pivot your concept.

How to Use the New Facebook Timeline for Pages

Facebook has just thrown a shot across the bow of marketers who are more interested in list-building than community-building and it’s about time.

The idea behind Facebook Timeline is to create valuable content by sharing a story and connecting to fans not forcing a “like” through a tab or a banner.
Controlling blatant advertisers and keeping the platform social first with its super narrow policies that demand NO CALLS to action and NO references to “liking” or “sharing” in cover photos is such a powerful way to force brands to be social not ‘salesy’.

The Key Changes

More Carrot less stick….
Forcing a “like” in order to gain access to “premium content” was a tactic used by many Facebook pages and it is officially dead. With Facebook’s shift to a cover photo and timeline, brands must think about developing an engaging social experience with their fans more so than bribing them or using Facebook to drive action on other web properties. It gives the “social” back to social network: keep up relationships by sharing and listening.

Your new cover-photo is 810px wide instead of the old 520px wide banner. That’s your chance to win a ‘like’. No more “premium content for fans only” or contests for fans only, so get creative!

Put Social Engagement First ….
If you’re still protesting the change, then there is something you need to know: Timeline isn’t bad. In essence, it’s a way to document life and highlight important events for your brand. People like seeing how brands have grown and changed. They want to be a part of your brand story because your brand is a part of their story. If you give them interesting content they’ll engage and share.

Think of your Facebook fan page as your digital social life. Timeline makes it easier to give your fans the ability to involve you in their hangout space. because the reality is Facebook is their space to control not yours.

Engage the Open Graph
The Facebook guys started this process by integrating apps that took a “traditional web experience” and wrapped it inside the four walls of Facebook. Now, with Timeline, they are going a step further and telling you that if your brand wants to interact with Facebook-users, you will have to actually use the functions of Facebook that users are there for. This is probably the best move by Facebook to avoid the ghettoization that has plagued its competitors.

The New Strategies

Showcase Your Brand Personality:

Your cover photo matters the most. Think of it as the cool-whip on your apple pie: yes, you can live without it but if you want to spark a reaction to a fan then you must have it. There’s an “about me” section right under your cover-photo: make it memorable with one or two impactful sentences.

Ford uses the space beautifully in their new Ford Mustang page, using the iconic pony as the thumbnail and then building the full view of the mustang grill in the cover photo really hits home with mustang fans. The About continues the legendary mustang story reminding fans exactly why they like mustangs.

How Fors uses Facebook timeline to promote the Mustang

Use Milestones:

The day you opened is a gimme but real players in social space are figuring out how to use milestones to support their brand strategy and build customer loyalty by educating. What ways can you turn special days in your brands history, (and upcoming days in your brands future) into milestone event son timeline that make a big impact?

Lexus did a great job with this by creating “Lexus firsts” to support their brand position as an innovator they have launched a series of Facebook milestones showing every time they’ve done something first in a Lexus. this helps customers resonate with the status effect of having the car with the first “insert cool feature here”.

How Lexus uses facebook milestones to support brand strategy on facebook timeline

 

Build Engaging Facebook Apps that Focus on Earned Exposure:

There are four visible tabs under your cover-photo. The first one is “photos” and that’s constant, but you can change the other three, and then there’s where your “call-to-actions” come into play. Get creative drive users to your custom pages where they can engage with apps that will share their interaction with your brand with their timeline and their followers.

Coca Cola built a home and your stories tab that drives to their custom pages and that’s where the deeper engagement begins, asking customers to upload their own photos that can become Coke’s new cover image.

How Coca Cola Uses Facebook Timeline

 

People are on Facebook to be social, to be entertained, and to interact with brands they actually Like. be likable. Be thankful that fans interact with you and remember that they could be doing a million other things, put their needs first on your new Facebook timeline for brands page.

What ideas are you trying on your Facebook pages? What great tools have you seen? We would love to hear from you, please leave a comment below.

Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Facebook Marketing

The Do’s and Don’ts of Advertising on Facebook
Yes, you should consider advertising. Yes, you can start with Facebook ads. Yes, you can learn how to Continue reading Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Facebook Marketing

Top 5 Tips to increase fans on Facebook Fan Page
Basics for dummies! Continue reading Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Internet Roundup: Top 25; Everything You Need To Know About Facebook Open Graph Actions, Twitter Buys Summify, E-Commerce Design Mistakes to Avoid, Time Management, and Why Your Email Marketing Solution Choice Matters

Facebook Marketing

How To Get More Likes And Comments On Facebook
This blog post from AllFacebook is worth reading, and bookmarking it for future references. It tells us everything from simple interaction experiences to ratio and frequency and how to deal with difficult fans.

Continue reading Internet Roundup: Top 25; Everything You Need To Know About Facebook Open Graph Actions, Twitter Buys Summify, E-Commerce Design Mistakes to Avoid, Time Management, and Why Your Email Marketing Solution Choice Matters

A Chat with Scott Stratten About Getting Results from Twitter in 2012

Scott Stratten was cool enough to have a brief conversation with the author today about Getting the most out of Twitter. There are a couple of gems in his simple advice that remind us to keep social interaction in focus on social media.

Who Is This Scott Stratten Guy?

Scott is on the list of most influential Twitter users in the world #3 on Dun and Bradstreet’s List: the Most Influential Small Business People on Twitter . He Runs the Firm Unmarketing and wrote the Bestselling book of the same name. He is also a mean Karaoke singer, a dad, and an all around nice guy.

Amazing that one of the top twitter personalities in the world spends most of his time on twitter responding to @ messages. even though he has plenty to tweet about in self promotion, between speaking gigs, book tour events, the new version of his book coming out soon and general musings see what he has to say below it may inspire you to think differently about your social media involvement.

It Started with this tweet from Soctt:
unmarketing: The most I’ve gotten out of social media is when I focused on one platform (Twitter in 09).

 

IronShirtMediaIronShirtMedia: Will focus get similar results now? RT @unmarketing: The most I’ve gotten out of social media is when I focused on 1 platform (Twitter 09)

 

unmarketingunmarketing@IronShirtMedia somewhat, don’t think it will ever be the same though

 

IronShirtMediaIronShirtMedia@unmarketing I agree I think over population and signal to noise ratio has changed things, A LOT

 

unmarketingunmarketing@IronShirtMedia yes, but we control a lot of the noise we receive by who we follow.

 

IronShirtMediaIronShirtMedia@unmarketing great point. I’m curious on your end what encourages you to follow vs drop somone? as it relates to signal vs noise?

 

unmarketingunmarketing@IronShirtMedia I rarely drop someone and don’t read most who I follow. I made the mistake of auto-following back first 30k that followed me

 

IronShirtMediaIronShirtMedia@unmarketing ouch. I imagine that means lists play a huge part in actually managing your twitter activity then?

 

unmarketingunmarketing@IronShirtMedia I have one list of about 120 people, but 95% of my time is spent on @ mentions. Gotta keep up 🙂

 

IronShirtMediaIronShirtMedia@unmarketing if you could give one tip to any twitter user about how to get more out of it what would that be?

 

unmarketingunmarketing@IronShirtMedia Twitter is a conversation, not a dictation.

 

IronShirtMediaIronShirtMedia@unmarketing thanks scott.

Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Facebook Marketing

See What Attracts People to Your Business’s Facebook Page
Content matters. Looks matter. Everything you do on Facebook matters when it comes your customer’s attention and interests.

Continue reading Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Internet Roundup: Top 25; Killer Facebook Campaigns, How to Fix a Twitter Faux Pas, Small Business Predictions for 2012 and a Secret Sauce for Awesome Email Subject Lines.

Facebook Marketing

How To Get 41% More Likes On Your Facebook Posts

Take it to the next level without much effort by following these easy steps. It’s all about understanding.

Continue reading Internet Roundup: Top 25; Killer Facebook Campaigns, How to Fix a Twitter Faux Pas, Small Business Predictions for 2012 and a Secret Sauce for Awesome Email Subject Lines.

Internet Roundup: Top 25; The Value of Facebook Fans, Back to Basics with Twitter, What You Can Learn from Rachel Ray and Email Still Lives Above Facebook.

Facebook Marketing

Understanding the Value of a Facebook Fan
Each fan will bring money so you need to start working on your best strategy.

Continue reading Internet Roundup: Top 25; The Value of Facebook Fans, Back to Basics with Twitter, What You Can Learn from Rachel Ray and Email Still Lives Above Facebook.

Less Tweets and More Followers, Buzzwords You Shouldn’t Use and 50 Tips to Increase Traffic.

Study: The less you tweet, the more followers you get
Proof that sometimes less is more. This is a journalism study, but someone needs to do a marketing one! Who says “I”?

http://www.prdaily.com/Main/Articles/Study_The_less_you_tweet_the_more_followers_you_ge_10052.aspx

9 Buzzwords Your Start-up Shouldn’t Use
When you think about it, it’s hilarious how pretentious we actually sound when we use those words when writing a mission statement for a Startup. Be careful!

http://www.inc.com/jeff-haden/9-buzzwords-to-avoid-in-business.html?nav=pop

Foursquare Badges Now Level Up

This is so exciting! Once we have a cool badge we can just add levels. It’s the twist Foursquare users were waiting for.

http://mashable.com/2011/11/14/foursquare-badges-now-level-up/

50 Tips To Increase Traffic To Your Blog

Short, sweet and to the point. Once again we share tips to increase traffic; read these and use them according to your needs.

http://pressography.com/syndicated/50-tips-to-increase-traffic-to-your-blog/

Animated Buttons with CSS3
These little monsters are cool and doable!

 

http://tympanus.net/codrops/2011/11/07/animated-buttons-with-css3/

35 Free Graffiti Fonts That Are Hella Cool

I don’t use the term “hella” but I’m going to agree these fonts are pretty cool… if you’re the graffiti type (pun intended).
http://www.youthedesigner.com/2011/11/14/35-free-graffiti-fonts-that-are-hella-cool/

Internet Marketing Round-up: 25 of the Week’s Best Marketing Articles: Facebook Comments Plugin, 40 Useful Tweets, Tools for 2012 Communications Plans and Why Your Designer Hates You.

Facebook Marketing

Facebook Timeline Users Can Now Past Date Photos
Now you can not only time-stamp your status updates but also your photos… IF you have the new Facebook Timeline. If you don’t, then you can wait for more awesome features.

Continue reading Internet Marketing Round-up: 25 of the Week’s Best Marketing Articles: Facebook Comments Plugin, 40 Useful Tweets, Tools for 2012 Communications Plans and Why Your Designer Hates You.

CSS Basics, Brand New Productivity Tools and Reasons Why Great Content Fails.

Welcome to CSS Basics
I stumbled into this. It’s definitely worth sharing and definitely worth reading if you want to do anything productive this weekend and have the time. 18 Chapters that explain CSS to its basics and then some. Enjoy!

http://www.cssbasics.com/

10 Brand New Productivity Tools You Probably Missed
We love being productive 24/7 and sometimes we fail but with the right tools for the right tasks we can succeed. Check these ten tools that were made in 2011 which means up-to-date, trendy and useful.

http://freelancefolder.com/10-brand-new-productivity-tools-you-probably-missed/

How Winning Contests Helped a Startup Beyond the Launch
Although this Startup is a bit different, it’s one nonetheless. I learned to never give up on trying to get free money for your Startup. Extra and free money is ALWAYS welcome in any business.

http://www.entrepreneur.com/article/220564

 

Facebook Opens Preferred Developer Consultant Fall 2011 Submissions
To all our dearly beloved readers who are developers who didn’t make the cut this past May, here’s your second chance!

http://www.insidefacebook.com/2011/11/11/facebook-opens-preferred-developer-consultant-fall-2011-submissions/

6 Reasons Great Content Fails
It happens to the best of us: we get creative, develop great content and all of a sudden: it fails to spread. We’re shocked and disappointed and don’t understand, so check this article that the folks from HubSpot were so kind to write to help us creative minds.

http://blog.hubspot.com/blog/tabid/6307/bid/28691/6-Reasons-Great-Content-Fails.aspx

5 Things Marketers Can Learn from the Occupy Wall Street Movement

via cnn.com

Build A Memorable Brand

Occupy wall street works so well because saying it once paints a vivid mental picture and then add the images of the real event, the massive activity on social networks and the consistency of the press coverage and a short period has built a simple protest into one of the first ever a “branded protests” where the activists have unified under one brand idea.

How well does your brand create an immediate mental picture? Does that picture connect directly to the most important part of your brand story and promise to your customers?

Leverage Existing Memes

we are the 99% was an ongoing meme that the occupy wall st folks adopted in order to rapidly spread the message by leveraging common knowledge to make their key point. the 99% always sound powerful and as a result in this case the un-represented 99 are speaking out to take back the power they should wield based on numbers.

Taking  a twist on what people already know is a great way to deepen their relationship with your brand, product, or service. particularly if you hit a deep emotional reality. connecting Americans to the idea that they are part of the group protesting whether they like it or not incites a response at an emotional level and it encourages deeper reflection. What common knowledge or popular content memes can you leverage to drive emotional response?

Be Disruptive

All of this great branding and messaging made no impact untill the people actually started showing up on wall street and then in cities all over the country disrupting the normal flow of day-to-day life and forcing an audience.

We can’t all take to the streets with signs and banners, or pitchforks and torches for that matter but we can look for opportunities to reach large groups with a disruptive message.

Create Community

empowering people who wanted to “make a difference” but didn’t have a clear direction on how to get involved with the occupy movement and providing them with signs, social media content and more allowed the community to stretch beyond the expected liberal borders into a larger group of political idealists.

Does your message have an active hashtag? get on it. getting people talking in an open forum but using your hashtag on twitter is a key part of getting the 99% to carry your message forward.

How will your marketing strategy be inclusive of the social media realm? What tools can you provide for your supporters to re-tweet, like, share on Facebook and Twitter etc. this is the new face of marketing and missing these engagements is a direct path to un-realized potential customers.

Have A Clear Desired Outcome

this is the part the 99% have yet to do right. as marketers it is our job to know exactly why we are doing a marketing activity and offer a direct and easy response process for the people we are reaching to take action in a way that is in line with our desired outcome.

getting lots of attention and press and awareness is great but you must have a clear call to action right behind that awareness otherwise you are missing a big opportunity for revenue.

Facebook Timeline Users Can Now Past Date Photos
Now you can not only time-stamp your status updates but also your photos… IF you have the new Facebook Timeline. If you don’t, then you can wait for more awesome features.

 


http://www.allfacebook.com/facebook-timeline-users-can-now-past-date-photos-2011-11

 

 Five basic tips on merchandising and conversion
Depesh Mandalia from the Econsultancy blog, shares five tips on basic merchandising and conversion. The importance of how online and offline marketing is diverging and every medium is important.

http://econsultancy.com/us/blog/7978-10-basic-merchandising-tips-to-increase-sales

Responsive web design from the future
A presentation about how GitHub handles links, the url bar, partial page updates, and explains why I think the HTML5 history API is the most important thing to happen to front end development since Firebug.
http://warpspire.com/talks/responsive/

How to Sell to Grocery Giants Wal-Mart and Whole Foods
Seven simple tips for Entrepreneurs who are aiming to sell to Grocery Giants and are ready to leave the “local-only” business.
http://www.entrepreneur.com/blog/220686

5 Reasons Every Freelance (or Any) Business Should Have A Blog
Six reasons why you, as a freelancer or business owner, should have a blog. As long as you want attention, recognition and drive traffic to your website.
http://www.bkmacdaddy.com/5-reasons-every-freelance-or-any-business-should-have-a-blog/