How to Use the New Facebook Timeline for Pages

Facebook has just thrown a shot across the bow of marketers who are more interested in list-building than community-building and it’s about time.

The idea behind Facebook Timeline is to create valuable content by sharing a story and connecting to fans not forcing a “like” through a tab or a banner.
Controlling blatant advertisers and keeping the platform social first with its super narrow policies that demand NO CALLS to action and NO references to “liking” or “sharing” in cover photos is such a powerful way to force brands to be social not ‘salesy’.

The Key Changes

More Carrot less stick….
Forcing a “like” in order to gain access to “premium content” was a tactic used by many Facebook pages and it is officially dead. With Facebook’s shift to a cover photo and timeline, brands must think about developing an engaging social experience with their fans more so than bribing them or using Facebook to drive action on other web properties. It gives the “social” back to social network: keep up relationships by sharing and listening.

Your new cover-photo is 810px wide instead of the old 520px wide banner. That’s your chance to win a ‘like’. No more “premium content for fans only” or contests for fans only, so get creative!

Put Social Engagement First ….
If you’re still protesting the change, then there is something you need to know: Timeline isn’t bad. In essence, it’s a way to document life and highlight important events for your brand. People like seeing how brands have grown and changed. They want to be a part of your brand story because your brand is a part of their story. If you give them interesting content they’ll engage and share.

Think of your Facebook fan page as your digital social life. Timeline makes it easier to give your fans the ability to involve you in their hangout space. because the reality is Facebook is their space to control not yours.

Engage the Open Graph
The Facebook guys started this process by integrating apps that took a “traditional web experience” and wrapped it inside the four walls of Facebook. Now, with Timeline, they are going a step further and telling you that if your brand wants to interact with Facebook-users, you will have to actually use the functions of Facebook that users are there for. This is probably the best move by Facebook to avoid the ghettoization that has plagued its competitors.

The New Strategies

Showcase Your Brand Personality:

Your cover photo matters the most. Think of it as the cool-whip on your apple pie: yes, you can live without it but if you want to spark a reaction to a fan then you must have it. There’s an “about me” section right under your cover-photo: make it memorable with one or two impactful sentences.

Ford uses the space beautifully in their new Ford Mustang page, using the iconic pony as the thumbnail and then building the full view of the mustang grill in the cover photo really hits home with mustang fans. The About continues the legendary mustang story reminding fans exactly why they like mustangs.

How Fors uses Facebook timeline to promote the Mustang

Use Milestones:

The day you opened is a gimme but real players in social space are figuring out how to use milestones to support their brand strategy and build customer loyalty by educating. What ways can you turn special days in your brands history, (and upcoming days in your brands future) into milestone event son timeline that make a big impact?

Lexus did a great job with this by creating “Lexus firsts” to support their brand position as an innovator they have launched a series of Facebook milestones showing every time they’ve done something first in a Lexus. this helps customers resonate with the status effect of having the car with the first “insert cool feature here”.

How Lexus uses facebook milestones to support brand strategy on facebook timeline

 

Build Engaging Facebook Apps that Focus on Earned Exposure:

There are four visible tabs under your cover-photo. The first one is “photos” and that’s constant, but you can change the other three, and then there’s where your “call-to-actions” come into play. Get creative drive users to your custom pages where they can engage with apps that will share their interaction with your brand with their timeline and their followers.

Coca Cola built a home and your stories tab that drives to their custom pages and that’s where the deeper engagement begins, asking customers to upload their own photos that can become Coke’s new cover image.

How Coca Cola Uses Facebook Timeline

 

People are on Facebook to be social, to be entertained, and to interact with brands they actually Like. be likable. Be thankful that fans interact with you and remember that they could be doing a million other things, put their needs first on your new Facebook timeline for brands page.

What ideas are you trying on your Facebook pages? What great tools have you seen? We would love to hear from you, please leave a comment below.

Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Facebook Marketing

The Do’s and Don’ts of Advertising on Facebook
Yes, you should consider advertising. Yes, you can start with Facebook ads. Yes, you can learn how to Continue reading Top 25 Internet Roundup: The Do’s and Don’ts of Facebook Advertising, Promoted Tweets to App Timeline, The 8 Principles of Product Naming, The Anatomy of an Effective Web Design, and Writing Great Subject Lines

Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Facebook Marketing

Top 5 Tips to increase fans on Facebook Fan Page
Basics for dummies! Continue reading Top 25 Internet Roundup: Tips to Increase Facebook Fans, Avoid Hashtag Disasters, Moving 3px to the Left, Blogs for Entrepreneurs, and Turning Browsers Into Active Shoppers.

Internet Roundup: Top 25; Everything You Need To Know About Facebook Open Graph Actions, Twitter Buys Summify, E-Commerce Design Mistakes to Avoid, Time Management, and Why Your Email Marketing Solution Choice Matters

Facebook Marketing

How To Get More Likes And Comments On Facebook
This blog post from AllFacebook is worth reading, and bookmarking it for future references. It tells us everything from simple interaction experiences to ratio and frequency and how to deal with difficult fans.

Continue reading Internet Roundup: Top 25; Everything You Need To Know About Facebook Open Graph Actions, Twitter Buys Summify, E-Commerce Design Mistakes to Avoid, Time Management, and Why Your Email Marketing Solution Choice Matters

Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Facebook Marketing

See What Attracts People to Your Business’s Facebook Page
Content matters. Looks matter. Everything you do on Facebook matters when it comes your customer’s attention and interests.

Continue reading Internet Roundup: Top 25; Pros and Cons of Facebook’s Subscribe Feature, Epic Uses of Embedded Tweets, Finding Inspiration on Fast Food, Turning Small Projects Into Big Profit and Email Marketing Services Reviewed.

Internet Roundup: Top 25; Killer Facebook Campaigns, How to Fix a Twitter Faux Pas, Small Business Predictions for 2012 and a Secret Sauce for Awesome Email Subject Lines.

Facebook Marketing

How To Get 41% More Likes On Your Facebook Posts

Take it to the next level without much effort by following these easy steps. It’s all about understanding.

Continue reading Internet Roundup: Top 25; Killer Facebook Campaigns, How to Fix a Twitter Faux Pas, Small Business Predictions for 2012 and a Secret Sauce for Awesome Email Subject Lines.

Internet Roundup: Top 25; The Value of Facebook Fans, Back to Basics with Twitter, What You Can Learn from Rachel Ray and Email Still Lives Above Facebook.

Facebook Marketing

Understanding the Value of a Facebook Fan
Each fan will bring money so you need to start working on your best strategy.

Continue reading Internet Roundup: Top 25; The Value of Facebook Fans, Back to Basics with Twitter, What You Can Learn from Rachel Ray and Email Still Lives Above Facebook.

Less Tweets and More Followers, Buzzwords You Shouldn’t Use and 50 Tips to Increase Traffic.

Study: The less you tweet, the more followers you get
Proof that sometimes less is more. This is a journalism study, but someone needs to do a marketing one! Who says “I”?

http://www.prdaily.com/Main/Articles/Study_The_less_you_tweet_the_more_followers_you_ge_10052.aspx

9 Buzzwords Your Start-up Shouldn’t Use
When you think about it, it’s hilarious how pretentious we actually sound when we use those words when writing a mission statement for a Startup. Be careful!

http://www.inc.com/jeff-haden/9-buzzwords-to-avoid-in-business.html?nav=pop

Foursquare Badges Now Level Up

This is so exciting! Once we have a cool badge we can just add levels. It’s the twist Foursquare users were waiting for.

http://mashable.com/2011/11/14/foursquare-badges-now-level-up/

50 Tips To Increase Traffic To Your Blog

Short, sweet and to the point. Once again we share tips to increase traffic; read these and use them according to your needs.

http://pressography.com/syndicated/50-tips-to-increase-traffic-to-your-blog/

Animated Buttons with CSS3
These little monsters are cool and doable!

 

http://tympanus.net/codrops/2011/11/07/animated-buttons-with-css3/

35 Free Graffiti Fonts That Are Hella Cool

I don’t use the term “hella” but I’m going to agree these fonts are pretty cool… if you’re the graffiti type (pun intended).
http://www.youthedesigner.com/2011/11/14/35-free-graffiti-fonts-that-are-hella-cool/

Internet Marketing Round-up: 25 of the Week’s Best Marketing Articles: Facebook Comments Plugin, 40 Useful Tweets, Tools for 2012 Communications Plans and Why Your Designer Hates You.

Facebook Marketing

Facebook Timeline Users Can Now Past Date Photos
Now you can not only time-stamp your status updates but also your photos… IF you have the new Facebook Timeline. If you don’t, then you can wait for more awesome features.

Continue reading Internet Marketing Round-up: 25 of the Week’s Best Marketing Articles: Facebook Comments Plugin, 40 Useful Tweets, Tools for 2012 Communications Plans and Why Your Designer Hates You.

CSS Basics, Brand New Productivity Tools and Reasons Why Great Content Fails.

Welcome to CSS Basics
I stumbled into this. It’s definitely worth sharing and definitely worth reading if you want to do anything productive this weekend and have the time. 18 Chapters that explain CSS to its basics and then some. Enjoy!

http://www.cssbasics.com/

10 Brand New Productivity Tools You Probably Missed
We love being productive 24/7 and sometimes we fail but with the right tools for the right tasks we can succeed. Check these ten tools that were made in 2011 which means up-to-date, trendy and useful.

http://freelancefolder.com/10-brand-new-productivity-tools-you-probably-missed/

How Winning Contests Helped a Startup Beyond the Launch
Although this Startup is a bit different, it’s one nonetheless. I learned to never give up on trying to get free money for your Startup. Extra and free money is ALWAYS welcome in any business.

http://www.entrepreneur.com/article/220564

 

Facebook Opens Preferred Developer Consultant Fall 2011 Submissions
To all our dearly beloved readers who are developers who didn’t make the cut this past May, here’s your second chance!

http://www.insidefacebook.com/2011/11/11/facebook-opens-preferred-developer-consultant-fall-2011-submissions/

6 Reasons Great Content Fails
It happens to the best of us: we get creative, develop great content and all of a sudden: it fails to spread. We’re shocked and disappointed and don’t understand, so check this article that the folks from HubSpot were so kind to write to help us creative minds.

http://blog.hubspot.com/blog/tabid/6307/bid/28691/6-Reasons-Great-Content-Fails.aspx

Facebook Timeline Users Can Now Past Date Photos
Now you can not only time-stamp your status updates but also your photos… IF you have the new Facebook Timeline. If you don’t, then you can wait for more awesome features.

 


http://www.allfacebook.com/facebook-timeline-users-can-now-past-date-photos-2011-11

 

 Five basic tips on merchandising and conversion
Depesh Mandalia from the Econsultancy blog, shares five tips on basic merchandising and conversion. The importance of how online and offline marketing is diverging and every medium is important.

http://econsultancy.com/us/blog/7978-10-basic-merchandising-tips-to-increase-sales

Responsive web design from the future
A presentation about how GitHub handles links, the url bar, partial page updates, and explains why I think the HTML5 history API is the most important thing to happen to front end development since Firebug.
http://warpspire.com/talks/responsive/

How to Sell to Grocery Giants Wal-Mart and Whole Foods
Seven simple tips for Entrepreneurs who are aiming to sell to Grocery Giants and are ready to leave the “local-only” business.
http://www.entrepreneur.com/blog/220686

5 Reasons Every Freelance (or Any) Business Should Have A Blog
Six reasons why you, as a freelancer or business owner, should have a blog. As long as you want attention, recognition and drive traffic to your website.
http://www.bkmacdaddy.com/5-reasons-every-freelance-or-any-business-should-have-a-blog/

Facebook Timeline Rollout, Fighting the Freelance Funk and WordPress Guides.

Facebook Timeline Rollout ‘When It’s Ready’: Lavrusik
Julie Andrews from AllFacebook tells us how Vadim Lavrusik’s speech for the Changing Media Landscape panel at Columbia University’s Graduate School of Journalism convinced his audience that volume equals quality. Same idea for Facebook Timeline going 100% public, he says “It will launch when it’s ready.” We can safely assume that it’s not ready yet.
http://www.allfacebook.com/facebook-timeline-subscribe-lavrusik-2011-11

17 Twitter Marketing Tips From the Pros
17 marketing pros share one tip to improve your Twitter presence and gain traffic. Not only to Twitter but your blog/website and attract new customers.
http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/

 

Email and social media study highlights differences between US and UK
This article highlights the difference between the usage of email, Facebook and Twitter in the UK and the US. The UK cares more about the free stuff than the US, surprisingly!

http://econsultancy.com/us/blog/8250-exacttarget-highlights-differences-in-social-behaviour-from-uk-to-us

Four ways to fight the freelance funk
Sometimes as freelancers we occupy most of our time working (because honestly we can survive on coffee and bagels), and sometimes our brains just give up on the creativity fight. Here’s an article with four tips on how to give yourself a break.

http://www.guerrillafreelancing.com/fight-the-freelance-funk/

Writing WordPress Guides For The Advanced Beginner
If you want to get noticed, write a tutorial. Google “how to…” and you’ll learn “how-to…” So here are great tips that our friends from Smashing Magazine put together to help you bring attention to yourself on the web by improving a WordPress tutorial for the smart folk. By making your tutorials easier to understand, you’ll greatly increase your own Web traffic and enrich the greater WordPress community.

http://wp.smashingmagazine.com/2011/11/08/writing-wordpress-guides-for-the-advanced-beginner/

Entrepreneur Quiz, Case Studies, Marketing Automation and Veterans Day.

Quiz: Do You Have What It Takes to Be an Entrepreneur?
A 21 question quiz that will let you know if you should really start your own business or think about something else. Because you should have what it takes and it’s not as easy as it seems.
http://www.entrepreneur.com/personalityquiz

2 Must-Read Facebook Case Studies For Small Business
The North Social case studies for California Wine and Vermont Country Store and how they soaked up 100% of their revenue from their group-buying promo. A well-put study of how a well-put promo should work.
http://www.allfacebook.com/2-must-read-facebook-case-studies-for-small-business-2011-11

 

7 Deadly Sins of Marketing Automation
If you use marketing automation the right way, it will work wonders for you and your business but if you make a mistake, you should prepare to pay for such mistake: it’s “automation” not “automatic.”
http://blog.hubspot.com/blog/tabid/6307/bid/28439/7-Deadly-Sins-of-Marketing-Automation.aspx

Websites to increase your WordPress blog traffic and followers
Five websites that will help you gain traffic and increase Twitter followers that are useful. It’s worth the try, all you can lose is a follower that you never had in the first place.
http://www.wpinsite.com/articles/websites-to-increase-wordpress-blog-traffic-followers/

34 Veterans Day Pictures – A Tribute to Our Unsung Heroes
Veterans Day is coming up and the folks from You The Designer shared the best picture-tributes to the American heroes.
http://www.youthedesigner.com/2011/11/07/34-veterans-day-pictures-a-tribute-to-our-unsung-heroes/

Internet Marketing Round-up: 25 of the Week’s Best Marketing Articles: Best Facebook Pages, Twitter-generated ROI and B2C Success for the Holiday Season.

Happy Monday! Here’s our weekly round-up of last week’s and some of the weekend’s best articles for your brain and business to rejoice with.

Facebook Marketing

Once again our friends at HubSpot are doing it right. They found (and shared) amazing Facebook pages to help us get inspiration. They’re all different, they all have different target audiences and strength that we can learn from.

Continue reading Internet Marketing Round-up: 25 of the Week’s Best Marketing Articles: Best Facebook Pages, Twitter-generated ROI and B2C Success for the Holiday Season.

Holiday Marketing Stats, Designer Surveys and Domain Names.

How to Use Facebook Open Graph Apps for Marketing Through the Ticker and Timeline

The gentle Josh Constine from Inside Facebook did us a favour and explained us how to use Open Graph with graphic examples and some strategies to follow.

http://www.insidefacebook.com/2011/11/02/open-grap-ticker-timeline-marketing/

60 Inspirational Holiday Marketing Statistics

Exciting stats!
1) ShopperTrak reported that $10.69 billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online.
18) Cyber Monday 2010 saw $1.028 billion of online sales that were made by 9 million shoppers.
52) 31% of smartphone users say they’ll use it to research or compare holiday prices.


http://blog.hubspot.com/blog/tabid/6307/bid/28008/60-Inspirational-Holiday-Marketing-Statistics.aspx

via @HubSpot

2011 GraphicDesigner Survey: For the Brilliant Minds Behind the Graphics | You the Designer

Everyone who takes the survey will have a chance to win a Macbook Pro , which is a great incentive.

http://www.youthedesigner.com/2011/10/17/2011-graphic-designer-survey-for-the-brilliant-minds-behind-the-graphics/

3 Ways Facebook Can Help You Get Repeat Shoppers

Can you build relationships during the holiday season and keep them year-round? Here are some helpful tips to do so!

http://www.allfacebook.com/facebook-shopping-repeat-2011-10

How to find a good domain name

Great resources to help you spend less time to find awesome domain names for your next Startup.

http://www.workhappy.net/2011/05/how-to-find-a-good-domain-name.html

Local marketing Tactics for Facebook, “Gold Rush” and New Twitter Ads!

7 Money Saving Ways For Local Businesses To Market Themselves On Facebook
A little advice that can have a huge impact for a small business with big dreams.

Local marketing is different than other marketing, and there are Facebook features that only work with local businesses, so local Facebook marketing has to be different as well.

http://www.allfacebook.com/wordpress/wp-content/uploads/2011/10/local-facebook-marketing-business

10 Quick Tips for Photoshop Users
Texture, grid, brushes, layers, etc. Quick lessons that should stay in your brain.

http://designm.ag/resources/quick-photoshop-tips/

Why entrepreneurs should be watching Discovery Channel’s “Gold Rush”
Gold Rush is extra interesting to me because it has all the elements of an engaging startup story, but in a completely different context than my world.

A TV programme that allows us entrepreneurs to scream at the television, hoping they’ll hear our advice… One day.

http://www.workhappy.net/2011/11/why-entrepreneurs-should-be-watching-discovery-channels-gold-rush.html

Twitter Adds ‘Top News’ and ‘Top People’ to Search Results
With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: “Top News” and “Top People.”

http://blog.hubspot.com/blog/tabid/6307/bid/28446/Twitter-Adds-Top-News-and-Top-People-to-Search-Results.aspx

Like BJ’s Wholesale Facebook Page, Feed The Hungry
If you ‘like’ their Facebook page, the unsold food will end up at a local Feeding America bank instead of a dumpster. Easy karma? I thought so.

http://www.allfacebook.com/like-bj%E2%80%99s-facebook-page-feed-the-hungry-2011-11

Inbound Marketers, No Sleep and Apple’s Simple Marketing Manifesto.

It’s already November, and I hope you’re getting ready for Holiday season!
Here’s today’s Top Five: enjoy!

101 Signs You’re an Inbound Marketer .
Number 40 being my favourite… #youknowwhy via @HubSpot


8 Days A Week: How to find an extra 24 hours for your freelance business .
Because we’ll have time to sleep when we turn 60… and even if we don’t make it to 60 years old, we’ll have eternal rest.


Collection of useful illustrator tutorials #3
;
It’s playtime! (Just don’t let your boss catch you)

 

Apple’s Simple Marketing Manifesto
Literally, as simple as 1, 2, 3… can we learn something from it?

 

Network Solutions, North Social Launch Facebook Fan Page Marketing

Genius? You tell me.

 

Trick or Treaters, Zombies, and 1.3 Billion Facebook Photos

As I (Constanza) introduce myself as the newest IronShirtMedia member, I’d like to announce our Daily Top 5 where I will (or Carl himself) find and share articles for your learning and/or entertainment.

5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
including the biggest ‘duh’: make sure we know you’re open for business and you’re inviting us in. via @HubSpot

 

37 Zombie Photos that are Just Plain Nasty
and a few others that are just plain weird via You the Designer


Lessons Learned from Scary Business Mistakes
from a serial young entrepreneur. Although most of the time we learn from our own mistakes, it’s good to know we haven’t really messed it up.


Should you do ghostwriting?
… well… should you?

 

 

 

Facebook Halloween Photo Uploads Will Top 1.2 Billion
so treat your friends with your own Halloween pictures! We’ll see numbers tomorrow!